DeepMap offers high-definition mapping and localization solutions for autonomous vehicles. Once DeepMap's software is integrated into an autonomous vehicle (AV), our solution enables the AV to create, consume, and update their own HD map in real-time. Our solutions are hardware agnostic – we can be integrated with any sensor suite, mounting positions, or vehicle. We are fully customizable and can work with any customer to deliver the right features based on their needs.Capabilities include localization, map updates, route planning, and change detection. We provide everything an AV needs in order to navigate its route safely and effectively.As marketing manager, my responsibilities include content strategy, conference/trade show planning, increasing brand awareness and online presence, and creating digital and print marketing collateral.

[Product Management]Worked cross-functionally to manage Shyp’s first B2B product launch: created internal documentation, conducted market research, and analyzed consumer data to inform B2B feature planning and prioritization.[Content Strategy]Owned Shyp’s B2B content strategy and developed landing pages, email copy, print brochures, and outreach for lead-generating campaigns across all marketing channels. Led content strategy for Shyp’s new B2B website and enterprise-facing help center.[Customer Interviews]Ran long-form customer interviews with 50+ industry experts to collect qualitative data on how customers interact with Shyp’s B2B product.

[Sales Enablement]Led hyper-targeted growth projects for sales enablement, bottom-of-the-funnel conversion optimization and worked with Director of Marketing to manage Bloc’s product and feature launches.[Growth Marketing]Improved Bloc’s presence on Course Report (third party review site), Bloc’s largest organic marketing channel: increased Bloc’s rating by 18% (from 3.9 to 4.6 out of 5) in 2 months, increased user-written reviews by 663% (from 27 to 179) in 10 months, and placed Bloc’s profile on Course Report’s homepage for being the 2nd most reviewed school out of 400+ schools listed.[Product Marketing]Conducted over 600 user interviews and led first ever ROI study on Bloc’s programs and made product and policy recommendations based on critical findings. Created and maintained a database of users’ job placement stats and salaries, used by the growth and product teams to optimize marketing and inform product planning.[Content Marketing]Developed Bloc’s first bi-weekly community newsletter to 2000+ users with a 58% average open rate and 34% click through rate. Worked with Marketing Manager on developing and scheduling lead-nurturing email campaigns.[Community Management]Grew Bloc’s student community from 200 to 2000+ members by increasing community engagement through new and existing channels.

[Customer Success]Managed 300+ high-touch student accounts and held an average SLA of 98%. Worked with the team to set up the company's customer service software, define SLA metrics, and create ticket categorizations.[User Interviews]Conducted 400+ customer onboarding and exit interviews to collect quantitative and qualitative user data.[Product Marketing: Retention and Churn]Created Bloc's first churn charts, highlighting retention rates by program, cohort, and dropout reason. Through data, uncovered trends for preventable churn and made suggestions on reducing the dropout rates.[Content Strategy]Worked with sales, product, and customer support to develop Bloc’s FAQ and help center.

- Built MVP website for founders.- Set up Google Analytics for early tracking purposes.- Edited pharmaceutical jargon into digestible content for non-industry professionals.- Defined crisp, clear communication tactics for founding team during VC outreach.

Tradecraft is a highly selective, immersive three-month program for professionals building careers in traction roles (Growth, UX, or Sales/Business Development) for early to late stage startups.Designed and taught by industry experts, Tradecraft is immersive in nature to ensure students leave with a deep understanding of growth, product, and design. Every student graduates equipped with the knowledge necessary to make meaningful contributions at companies.

- Executed Social Media campaigns for Monogram’s entire web presence; increased Facebook likes from 12,000 to 27,000+ within 6 months, Twitter followers from 200 to 400+ within 3 months, and Instagram followers from 15 to 100+ within 2 months.- Developed a content marketing strategy for existing marketing channels and produced articles for Monogram's website weekly.- Edited all user-submitted content for same-day publishing.- Conducted usability tests and used qualitative feedback to help develop new features for Monogram’s website and app.- Managed online-offline community; hosted and attended events on behalf of the company to build brand awareness and onboard new users and businesses.

- Managed online engagement on several social channels.- Created unique copy for newsletters, blog posts and Social Media platforms.- Ongoing projects included creating an editorial calendar and drafting a community management guidebook for the company.- Worked closely with co-founder to create a voice, message, and brand for the company.

- Styled and created several look books showcasing local designers, boutiques and fashion trends using original content.- Promoted the DressNotes platform to local brick and mortar retail stores.

Helped organize 10+ events to:- Promote cancer awareness- Raise funds for CCSF, SeventyK, and the Avon Foundation- Register bone marrow donors for AADP and Be The Match- Raise toys for terminally ill kids at UCSF Benioff Children's Hospital and Children's Hospital Oakland- Fundraised $100,000+ for the Cancer Care Services Funds at the UCSF Cancer Center; a program that raises money for uninsured and underinsured cancer patients undergoing treatment.- Helped organize and host our most successful fundraiser - our annual date auction - for four consecutive years. Held at: Harlot, Red Devil Lounge, and Mighty.- Overlooked Social Media engagement on Facebook and Twitter.

- Managed all Social Media engagement throughout the duration of the internship- Managed editorial and events calendar for the organization's website- Handled marketing and public relations for organization’s first philanthropy summit- Provided research and original content for articles published on organization's website and blog