Prachod is an accomplished UX strategist and renowned thought leader in the design field. With a deep understanding of how people think, perceive, and interact with devices and interfaces, he brings unparalleled value to organizations seeking to elevate their user experience for products, services, and solutions.For him, user experience goes beyond aesthetics; it's about identifying and solving user's problems. His approach to design is rooted in his background in psychology and art, making him a well-rounded expert in creating meaningful and valuable experiences. With more than 20 years of experience, he has excelled in Design Consultation, Strategy Definition, and Mentoring for both startups and established enterprises across diverse sectors such as E-Commerce, Media, BFSI, Travel, BigData, B2B, and B2C.He has played a pivotal role in defining experience strategies and delivering top-notch design solutions for esteemed brands such as Star Sports, Flipkart, NDTV, Big Bazaar, Zoomcar, Perfios, Manipal, ExideLife, Kotak, Chumbak, and more. He also collaborates closely with startups like GladMinds, GiftingNation, V Cinema, Savvymob, and others, to create groundbreaking products that combine cutting-edge technology with exquisite design.Throughout his illustrious career, he has worked with renowned companies such as ESPN and AOL, and co-founded INKONIQ in 2011, where he led the design services division encompassing UX Research, Design Thinking, Strategy & Planning, and Interface & Interaction Design.Currently, he provides comprehensive UX Strategy and Design Consultation for service and product companies, as well as individuals with product ideas that require expert UX Design guidance. His services include understanding customer needs, identifying opportunities, defining solutions, and connecting the right talent for seamless execution. With an extensive network of companies and a handpicked talent pool known for their perfection in execution, Prachod is the go-to professional for striking meaningful conversations about UX strategy and design.