My role in this company is to ensure we evolve, grow and challenge the market norms by brining the most relevant first aid training and products to NZ. It is to ensure we stay true to our values - setting the market standard through relentless innovation and uncompromising service and delivery - which is the essence of who we are and what we do. We demand excellence in all that we do. I do this by hand-picking our talented team, ensuring that every Trainer is not just there to clip a ticket, but is an exceptional person with real-world first aid experience, knowledge and passion which ensures our standard is never compromised, able to make courses relevant and engaging. I do this through R&D, designing new products and improvements with our Waikato based manufacturer, Sabre Tactical, bringing new, systematic, durable products to life. I do this through course development and design, ensuring that we are finding the perfect balance between compliance and practical competence so that students are empowered to be responders and not witnesses. I do by being 'on-the-ground', so that I am never too far from the end result of what we do - staying in touch with our customers and clients and physically delivering courses, as nothing brings me greater joy than watching the increase in confidence from when a student enters, to when they leave our courses. This helps me keep the finger on the pulse, never too far from the action that I cannot make adaptations and changes to ensure every single course is always delivered exceptionally, with students who get true value from what we do.