Pradani Ratriani (She/Her) Email & Phone Number

Berlin, Germany

Bangkok, Bangkok City, Thailand

Client relationship work:- Managing 30 clients from various industries and engaging with them through different platforms to ensure the features they use align with their desired business outcomes.- Training clients to use the AppsFlyer dashboard and creating learning materials supported by the learning and development team.- Tailoring feature adoption plans for clients and briefing their marketing and mobile engineering teams on the step-by-step implementation/integration process.- Assisting clients in troubleshooting issues related to the AppsFlyer dashboard.- Creating quarterly business reviews for clients to showcase their app performance compared to industry benchmarks.- Upselling larger packages and premium features.- Creating case studies highlighting the utilization of AppsFlyer features.Team relationship work and projects:- Training new team members on AppsFlyer features and day-to-day tasks.- Motivating newer team members to take on projects aligned with their interests and ensuring they align with the KPIs of their next role.- Training the Japan team on client engagement and directing conversations towards feature adoption and upselling, as well as ensuring timely implementation of client features.- Initiating a slow consumption project to identify clients with slow conversion rates to prevent churn or package downgrades.- Collaborating with the Japan and HQ teams on a localization project to provide a multilingual learning video portal for the Indonesian market.- Working with the HQ team to escalate product issues or blockers to prevent churn or downgrades.Serving as a Financial Apps Vertical Specialist, pitching prospects and clients from the finance industry and its subcategories to utilize features that help them achieve their desired business outcomes.

Bangkok Metropolitan Area

Bangkok Metropolitan Area, Thailand

- Act as a regional marketing consultant/support for local teams in the Southeast Asian country branches (i.e. Myanmar, Vietnam, Cambodia, Indonesia, and the Philippines)- Collaborate with local teams in developing localized strategic marketing plans to achieve sales growth. The plans include campaign mechanics, campaign conceptualization, return on investment estimation, and project tracking- Manage brand assets and ensure brand compliance in the country branches- Train local teams to use suitable marketing metrics and data analysis tools such as Mixpanel, AppsFlyer, Facebook Analytics, Social Bakers, Google Data Studio, and Tableau-Train essential digital marketing strategies to the local teams, such as targeted Facebook ads, Search Engine Optimization, social media content creation, and push notification

Yangon

- Oversaw the marketing team's adoption of a data-driven working culture by implementing marketing analytic tools (i.e. Facebook Analytics, Google Analytics, AppsFyer, and Mixpanel) into the team's workflow- Formulated data-driven marketing forecast that helped the company to surpass monthly active users target for 7 months in a row- Helped minimize marketing budget by rolling low-cost but high impact digital marketing activities and monitor each campaign's key performance indicator metrics- Contributed to the growth of the WavePay (electronic wallet application) and its use cases by marketing the application through Facebook Ads, YouTube Ads, and Programmatic Ads

Greater Chicago Area

Established in 2010, Coffee Lab & Roasters (Coffee Lab or "The Lab") is an independent fair-trade and organic coffee shop that boasts a cozy and relaxed atmosphere. They have a goal to spark positive change and influence as they aim to become a sustainable and environmentally friendly business. I was lucky to be part of the Coffee Lab team and managed the cafe's day-to-day operations. I got to hire and onboard their amazing staff and baristas and giving them training on drink preparation and the proper use of coffee equipment. I also managed the inventories using the airtable app to make sure the cafe is well stocked. I contributed to their online presence by maintaining their social media and other digital marketing platforms as well.

Greater Chicago Area

- Created tailored marketing strategies for Small Medium Enterprises and Non-Governmental organization such as Coffee Lab Roasters Evanston, Great Harvest Bakery, and Chicago Aging Collaborative- Maintained clients' online presence on Facebook, Instagram, Twitter, &elp, and Google Business Accounts

Evanston, Illinois, United States

Evanston, Illinois, United States

Evanston, Illinois, United States

Evanston, Illinois, United States

Greater Jakarta Area, Indonesia

- Maintained UangTeman Adwords account including doing essential tasks such as making thematic and tactical campaigns (Search, Google Display Network, and Re-marketing)- Analyzed search keyword trends, estimated search, and competitors' keywords, manual bidding for discovering marketing insights- Managed the company's e-mail marketing (MailChimp)- Monitored every advertising media platform through Google Analytics and Mixpanel, produced daily marketing report, formulated marketing metrics to reach better cost per acquisition, and managed offline advertisement (promo and events)

▪ Primarily responsible in approaching targeted brands and companies to collaborate with ME Asia Magazine. It requires relentless effort not only to get in contact with the targeted brands and companies, but also to accommodate their needs while adjusting these to the existing ME Asia Magazine digital strategy. In addition, this position also requires close involvement in broader marketing tasks, such as making proposal for on-air and event-based promotional activities.▪ Clients: M88, Dafabet.

Jakarta

DGtraffic Google Advertising | Jakarta Raya, Indonesia▪ Made leads and approach targeted brands and companies, mostly by briefly present about DGtraffic services (Google Ads, Search Engine Optimizer, Social Media Maintenance, Gmail Sponsored Promotion, and Youtube Ads) and the advantage of using those services. Furthermore, this position also requires strategic capability, such as developing digital strategy for each brand/company once it became client. ▪ Clients: Indomog, Up Shoes by Diana Rikasari

Greater Jakarta Area, Indonesia

▪ Took an internship opportunity and tackled essential Account Executive tasks, such as making contact reports, got involved with clients meetings, and composed competitor analysis. The clients were Temposcan, Marina, Prudential, Vaseline, and Commonwealth.

Bachelor Of Applied Science - Basc, Marketing

Associate'S Degree, Advertising