Created a new brand and eCommerce store from scratch to serve DTC customers.Automated processing of B2B orders through a new online portal to save 90% of processing time.Reduced logistics related losses by 55% through improved third-party logistics (3PL) for both direct-to-consumer (DTC) and business-to-business (B2B).Responsible for managing digital PPC and email marketing across various platforms, including Google Ads, Facebook, Reddit, Instagram, and TikTok.Optimizing website performance with the latest SEO strategies, increasing traffic, and targeting the right audience while adhering to the latest design trends.Constantly collaborating with Sales, Finance, and the company’s president to deploy new strategies and enhance sales.Mentored three new employees in various domains, including marketing, order processing, and graphics design.Implemented an error-free order summary sheet to maintain the balance sheet and track sales, payables, receivables, and expenses.Handling end-to-end B2B orders for big box stores in the US and Canada, from full container loads to LTL shipments.Managing inventory accurately and reducing unnecessary costs related to packaging and storing by working with a third-party logistics (3PL) provider.Introduced and implemented new technologies across the company to make work easier for all employees.Documenting sales and expenses in SAP Business One.

Managing an eCommerce business with a catalog of about 1.1 million products and annual revenue of 1.4 million USD.Employed and trained 7 employees in various fields of operations like logistics, operations, financial accounts, customer care.Designed a software system that reduced time consumed by 90% to sync inventory with suppliers automatically.Decreased 60% of customer calls & emails by developing and launching an end-to-end order tracking system.Led a team to develop custom software that generates automated invoices, shipping labels, and financial reports.Accomplishments:YOY returning customer rate improved by 26%.The total number of orders increased by 99% in the last 3 years.The average order value per customer increased by 24%.Currently maintaining a 4.7-star rating in Google Reviews.Mentored a high-performing self-sustainable team with a 100% employee retention rate.

Executed a business plan and strategy to operate with international suppliers. Expanded product catalog by 3000 times (900k SKUs) and negotiated with vendors to provide wholesale prices.Reduced ad spend by 25% while improving ad conversion rates by 40% by efficiently advertising products on shopping ads while adjusting bid strategies and analyzing KPIs (Key Performance Indicators).Minimized losses by fixing revenue leaks and improved profit margin by 12%.

Designed a new digital signage advertisement model to help local businesses.Fabricated and assembled digital advertisement displays with media players.Installed digital signage displays in 17 restaurants and created ads for 122 business owners, involvingvideography and ad editing.