Powerful brands can envision and realise optimistic futures for communities. While insightful design can contribute to change in brands, if not the world at once, one individual at a time. Does this mean generating adequate knowledge that enables designers to formulate effective strategies? What we need are creative solutions that are empathetic and ready to change behaviour patterns, perspectives and outlook of humans at large.Obliquity is our design tenet equipped to make small shifts that trigger larger moves. It doesn’t matter if your story has a single listener today. What matters is the degree of change you bring into his life. Communities are built that way. Always in a pursuit to create something extraordinary, Obliquity is a passion project of Pradeep Debnath, the Founder and Chief Creative Officer at Diagonal, a collective venture envisioned by beautiful minds. Here, he mentors an exceptional team that champions transformative thinking. His journey is one of brilliance, shining through the drawing boards of J.J., excelling within the creative cells of JWT, Saatchi, Grey, and DDB Mudra. His vision extends to the strategic realms as he has brainstormed on design and strategy in the rooms of Interbrand. It is through his dedication and visionary leadership that Diagonal was born.His creative genius has benefited industry giants such as Pepsico, UST Global, Air-India Express, Unilever, Bacardi, Modi Illva, Reliance Metro, Britannia, Godrej, and the Piramal Group.Driven by a deep sense of purpose, he invests his time crafting visionary strategies that propel brands towards boundless possibilities.