Product Management - Strategy And Marketing
Bengaluru, Karnataka, India
Involved in conceptualization, validation and execution of product strategy at EdgeVerve including product discovery, ideation, incubation and development of 2 new products and further influencing roadmaps of 4 other existing products(in areas of Commerce, Automation & Supply Chain). The activities covered the following:New Product IncubationIdeation and product definition for a new B2B Network in supply chain.MI-CI: Market analysis, trend analysis, analyst interactions, and interactions with sales team, prospects across the product portfolio.Creation of roadmap for new products, influencing and aligning road map of existing products to org product strategy.Formulation of GTM strategy, sales enablement and evangelization of product strategy within the organization.Product Messaging and Internet Marketing plansManaging Analyst Interactions, Product Launch Events and Industry Round-Tables