Pradeep Kumar Jayakumar Email & Phone Number

Chennai, Tn, In

Chennai Area, India

I have taken up additional responsibility of heading the Global Marketing & Communications team based in India along with managing my current portfolio of leading the Corporate Communications vertical in Pershing India, Bank of New York Mellon.

Chennai Area, India

I lead the marketing and communication efforts at Pershing India, a Bank of New York Mellon Company, based out of its Chennai office catering to its internal and external customers within the diverse network of the financial services world. I use both - online and offline communication avenues to promote engagement with the brand, ensuring every customer touch point to maximize the potential of building the brand's salience. I explore creative communication techniques within the ambit of the organization's communication infrastructure to drive information and successfully generate traction within the intended target audience of over 50,000 employees across 35 countries.

Chennai Area, India

I am the marketing and communications manager for this global talent solutions company, fresh from the stable of the $7 billion HCL Group. I manage the brand communication on the B2C and B2B front for the company.

Chennai Area, India

I was managing the external, executive and internal communications requirement of the company.

From Nov 2008) Designed and developed a 360 degree marketing and communication plan for the launch/promotion of various projects.Worked closely with creative agencies to design and execute advertisement creative for the same to be released in various mediums.Worked in tandem with media buying agency for development of an effective media and costing plan for the various campaigns.Planned, strategized and executed various tactical campaigns for the promotion of in house products of the group across mediums like Print, Radio, Mobile, Direct marketing materials, corporate mailers and so on.Worked on the design and execution of micro sites on the web, enabling the promotion of various hospitals of the group and involved in the development of web promotional collaterals.Tracking the performance of every campaign and analysing its results form a crucial part of devising an effective communication plan.Worked in tandem with creative agencies for the execution of complete brand management activities for the group that encompasses everything from design of the logo to creation of other collaterals like brochure/pamphlets/banners/posters.Working with a production house currently in the scripting and execution of the Group audio visual for the Apollo Hospitals group.Have worked from the scripting to the execution stage of the audio visual development for the Apollo Children's Hospitals.Initiated and performed various photo shoots for the development of campaigns and in house corporate group brochure.Monitoring competitor activities and maintaining a repository of the same .Helps in understanding and performing better in a competitive industry.Worked on the talk points/speeches/scripts for the various top management personnel of the group enabling them in their interaction with the media and other sources during events.

Worked in the Corporate Communication Department. Developed and executed various brand communication strategies

Worked closely PR agency for arranging various press conferences, initiated and executed one on one interviews with the top management, disseminated articles and write ups on current industry issues to various mediums and publicationsManaged and; Worked with the creative agency and successfully executed key events like MARG Chennai Marathon 2008 and CHENNAI VER 3.0., as a part of brand building exercise for the company.Was awarded the Best Performer and key contributor for the successful completion of 'MARG Chennai Marathon 2008'.(MARG Chennai Marathon, in association with Tamil Maiyam, was held in the month of August 2008, in aid of the underprivileged children of GiveLife Foundation).Was awarded the Best Performer and key contributor for the successful completion of 'CHENNAI VER 3.0'.(CHENNAI VER 3.0 was held in the month of August 2008, in association with Confederation of Indian Industries (CII), where key members of the industry and the city participated and forecasted the development of Chennai city in the year 2025 from the infrastructure perspective).Product Analyst in Scope International, Standard Chartered Bank (Between July 2005-June 2007)Worked in Production Support and Service team, supporting the functioning of core banking product eBBS in the Middle East and South Asian regions from Chennai.Worked as a Developer of front end modules in the Core Banking product eBBS, for implementation in China Project.Worked in the Testing department with software like Win runner and Load runner, thereby involved with creation and execution of Test conditions/Test cases for ensuring the proper functioning of core banking product.Understood the importance of working against time and strict conformance to SLA's during this stint.

Chennai

Pgpm, Marketing And Communication

Activities and Societies: Awarded :Best Outgoing Student of the year 2008:Batch(2007-2008), Awarded :Best Performer in Marketing &.

Bachelor Of Engineering (B.E.), Computer Science Engineering

Specialized, Computer Science