# Created and executed integrated marketing campaigns aligned with overall business goals and achieved results.# Analyzed web customer journeys, diagnosed performance issues, and designed and implemented A/B and multivariate tests to improve conversion.# Developed SEO strategy, providing organic search recommendations to improve performance and growth for Digital initiatives. Analyzed paid search campaigns, reviewed ad copies, and targeted keywords for paid optimization# Designed strong performance measurement and implemented closed-loop analytics and reporting.# Provided strategic direction to online properties and digital marketing operations, enhancing performance and achieving business goals# End to End management of service line web pages, Event pages, and other site pages for boosting traffic and Engagement

• Build efficacy into planning and strategy using optimal mix of tactics to commerce and deliver client target numbers every quarter.• Secure the media briefs and plot the user journey to meet the campaign objectives.• Liaise with digital media publishers on campaign activation run to achieve the desired campaign goals with the KPI of generating reach & frequency.• Chip in ideas & update clients on the new opportunities that fit as per client requirements.• Monitored and analyzed campaigns; Facebook & YouTube to meet the business KPI’s.• Contributed to competitor analysis and client reporting.• Contributed on pitch efforts for Digital & Brand Campaigns. • Planned, executed, and optimized Facebook & YouTube campaigns.• Experienced basic exposure in the programmatic scenario & gained working knowledge in Digital Tools: COMSCORE, Similar web, Google trends

Digital/Event assignments • Ideated & executed IBM.ORG Chennai launch & captured high quality leads & nurtured them with email Newsletters• Identified post event analytics, developed actionable insights & contributed towards achievement of business goals• Hosted the 2019 IBM Telecom Account's conclave 'ANTARES 'which was the Communication sector's first Engagement in Chennai.• Worked with inhouse content team in developing newsletters• Worked with Digital strategists to promote content through various channels• Worked with Social strategists to track competitive brand metrics• Have prepared multiple user guides for application flowsMainframe Analyst• Collaborated with cross functional DataStage teams to resolve high impact incidents• Effectively managed support folder activity for the account handling 70+ queue in tickets on a daily basis• Drove severe high impact incident tickets in 3X time to completion as a Support Analyst • Managed several BSS/OSS billing applications on the mainframe environment • Led the test strategy and execution as a SME reducing downtime in the project development and pipeline

- Collaborated with development teams to improve site architecture using WordPress; Fixed target Keywords at the account level using Google Keyword Planner & Ubersuggest- Secured, managed, and executed end to end budgets for various Google Ads campaigns at the region level, kept track of results, and constantly optimized.- Ideated, built and tracked personalization campaigns ; conducted A/B, and multivariate tests on web pages through Optimizely.- Analyzed web metrics, Identify MTM growth for specific course pages using Google Analytics & generated pipeline reports.- Created & managed the editorial calendar for all the course pages; Equipped sales folks with Marketing collaterals.

- Engaged with stakeholders to understand the web analytics requirements; did website enhancements and on-page optimizations to generate more web traffic; Provided web traffic insights and recommendations- Led Web Content Management – Developed, maintained WordPress web pages, and optimized for online presence .- Developed and managed search optimization efforts, search marketing, content strategy/design, paid media and other online lead generation tactics