Global Director,Digital Data Strategy
CurrentAs a Director of Digital Data Strategy and Product Owner at Marriott, I have successfully led the development of advanced data products that utilized Marriott’s digital clickstream and traffic source analytics. This initiative enabled the organization to effectively analyze user behavior across digital channels, leading to actionable strategies that significantly enhanced customer engagement and optimized conversion rates. By implementing data warehousing solutions like Snowflake and advanced visualization tools, a comprehensive view of customer interactions was established, driving informed decision-making. This data-driven approach not only maximized marketing effectiveness but also played a crucial role in product development, resulting in substantial business growth and improved ROI.