- Marketing Campaign Operations (Telecom Analytics & Insights)- Team Management- Exposure on onshore- offshore delivery model- Strong knowledge of campaign building best practices- 11 years of experience with tools like SFMC, Unica campaign and SAS CI Studio- Knowledge of reusable components of Unica (e.g. strategic segments, derived fields, custom macros etc.)

* Working closely with senior management and marketing team as well as business partners to ensure flawless, on-time and high impact delivery of campaign components. This also includes using insights and customer intelligence to execute end-to-end (plan, test, execute, measure and refine) programs and deliver results. My role requires driving strategic campaign development as well as managing tactical day-to-day campaign deliverables* Discuss and gather project requirements from different business teams and stakeholders* Develop metrics and track integrated campaign effectiveness utilizing internal reporting * Database Marketing – Dedicated to helping senior management and marketing managers make sense of complex data, using my expertise in data and analytics with insight to make them plan their business and marketing decisions* Developed complex queries to research and retrieve data from the data warehouse* Measure predictive model effectiveness by evaluating leads and campaign performance* Response/Conversion management- Measure the overall campaign performance and deliver detailed analysis report* Deliver clear, concise and actionable analysis, and present the insights to stakeholders* Create reporting dashboards to measure and analyse campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email program.

Marketing Campaign management

Marketing Campaign management

Marketing Campaign management - Launch, Design & execute usage, decrement, Recharges and segmentation based campaigns in order to increase Incremental Revenue using SAS Campaign Management platform; Schedule recurring campaign extracts using the SAS scheduling toolLiaise with business stakeholders to understand their needs and translate into analytics campaigns and briefsEnhancements and UAT of existing campaign system as and when required

Establish a data quality methodology documenting a repeatable set of processes for determining, investigating and resolving data quality issues