• Joined as the 1st Employee and part of the core leadership team from Day-1 of the inception. Current team size is 25+• Company Growth – Accelerated the company revenue growth rate in 2022 by 60% over previous year • Launched and established the revolutionary Geek Robocook 11-in-1 Automatic Electric Pressure Cooker and Geek Airocook India’s favorite Air Fryer Oven generated value of 25+ Crore in 2022 contributed to 70% of the overall Turnover.• Expanded the categories to 15+ and… Show more • Joined as the 1st Employee and part of the core leadership team from Day-1 of the inception. Current team size is 25+• Company Growth – Accelerated the company revenue growth rate in 2022 by 60% over previous year • Launched and established the revolutionary Geek Robocook 11-in-1 Automatic Electric Pressure Cooker and Geek Airocook India’s favorite Air Fryer Oven generated value of 25+ Crore in 2022 contributed to 70% of the overall Turnover.• Expanded the categories to 15+ and product portfolio to 100+ SKU’s to rapidly scale up the business, backed with extensive market and consumer research data through tools Jungle Scout/Helium10.• Launch IOT based smart home appliance’s like Robotic Vacuum cleaners, Digital smart Locks in 2022/23• Collaborated over 1000+ Influencers in YT & Instagram/10+ micro/macro influencers covering Lifestyle/Fitness/Moms/Beauty & Wellness categories to ensure Brand/Product reaches millions of potential audiences.• Awarded by Your Story – 500 Challenger Brands of 2022/Inc42-FAST42 brands under Growth Category/Prestigious Brand of Asia/Silicon India-2023. Amplified the brand recognition through multiple Digital PR campaigns• Handled and effectively managed advertising spend of 1Crore in multiple digital activities like PPC/SM/Influencer collaboration/Email & WhatsApp Campaigns • Manage team size of 8 full time resources comprising of brand managers, Content Writers SM Specialist, SEO & Graphic Designers. • Built the below brand websites with WordPress/Shopify CMS to provide the world-class pdp experience and drive traffic through PPC efforts.o Geekrobocook.como Geektechnology.ino Braydenworld.com • Conceptualize and develop customer oriented creatives for the PPC campaigns of platforms like FB/Google and also platform Ads of Amazon/Flipkart• Tools: Jungle Scout/Helium10/Meta Business Suite & Ads Manager/YouTube Studio/ Wati(WhatsApp)/Fresh work’s(CRM)/WordPress & Shopify Show less

Roles and Responsibilities:• Creating the offline marketing strategy including both ATL and BTL activities and measurement of results.• Develop strategies to engage the users and communicate the brand proposition to the target group.• Designing activities and campaigns to reach users across demographics and service needs.• Building strategic Brand partnerships with offline Channels relevant to our services.• Carrying out end to end execution of campaigns from idea to… Show more Roles and Responsibilities:• Creating the offline marketing strategy including both ATL and BTL activities and measurement of results.• Develop strategies to engage the users and communicate the brand proposition to the target group.• Designing activities and campaigns to reach users across demographics and service needs.• Building strategic Brand partnerships with offline Channels relevant to our services.• Carrying out end to end execution of campaigns from idea to development of concept/creative, execution of campaign with a team.Key Assignments and Achievements:• Lead all the marketing initiatives and activations from the Day 1 launch of the Chennai and Hyderabad cities.• Lead and executed the Chennai Pest Control – CSR Activity during the 2015 Chennai floods.• Partnership deals with Retail chains MAX, Lifestyle, Heritage, Hike Messenger and Kid engage. Show less

Roles and Responsibilities• Responsible for the growth of Category -Young Adults and understanding the market & the consumers.• Responsible for developing the marketing plans for the segment including inputs on the marketing strategy, calendar of events, media plans, interaction with agencies, field programs etc.• Supports the process for development, execution and evaluation of national and local media plans with reference to the strategic platformsKey Assignments and… Show more Roles and Responsibilities• Responsible for the growth of Category -Young Adults and understanding the market & the consumers.• Responsible for developing the marketing plans for the segment including inputs on the marketing strategy, calendar of events, media plans, interaction with agencies, field programs etc.• Supports the process for development, execution and evaluation of national and local media plans with reference to the strategic platformsKey Assignments and Achievements:• Launched 3 New stores in Trissur, Vytilla Bypass (Cochin) and Forum Vijaya Mall (Chennai).• Launched McDelivery business model in Chennai region to gain the delivery business market share.• Launched Happy pocket cards for college/School students and Office goers to incentive them for the repeated purchase and increase walk-in to the stores.• Organized Fun days as part of the customer engagement activity through conducting several store level activities like coloring activity, Dough mould competition and Magic shows. Show less

Roles and Responsibilities• Develop and implement Brand marketing plan and strategies for range of writing instruments products from Reynolds.• Plan, develop and implement key strategies based on the consumer insights to enhance current portfolio and improve communication with consumers.• Responsible for brand building, media planning, media campaign performance, brand P&L, liaising with creative & media agencies, preparing press releases, organizing promotional… Show more Roles and Responsibilities• Develop and implement Brand marketing plan and strategies for range of writing instruments products from Reynolds.• Plan, develop and implement key strategies based on the consumer insights to enhance current portfolio and improve communication with consumers.• Responsible for brand building, media planning, media campaign performance, brand P&L, liaising with creative & media agencies, preparing press releases, organizing promotional activities.Key Assignments:• Conceptualized and executed the mega school engagement program “Write the Future” - handwriting enhancement program covering 10000 students in 25+ schools in Tamilnadu.• “Write the future “– Handwriting assessment competition in 3 states covering more than 1.25 lakh students.• In Uttarpradesh covering 9 districts of 60000 students in 100 schools with retail tie-up in align with iNext – Student and youth edition of the Jagran publications providing exclusive pre and post coverage of the event.• In Kerala covering 3 districts of 30000 students in 25 schools in align with ClubFM 94.3, FM wing of the Mathruboomi publications supported with exclusive radio jingles and write-ups of the event.• In Chennai covering 25000 students in 30 schools in align with Newspaper in Education (Nie) student edition of the Times of India publications and winners felicitated by Mr.Sachin Tendulakar.Key Achievements:• Handled brand “Brite” the No.1 selling brand crossed more than 1.2 Billion in volume per month• Launched industry first “iClean-Slim correction pen” based on the market visit and the consumer research.• Launched Coloring pencils and Sketch pens under “funcolor” portfolio of the Artoons coloring range.• Conceptualized and launched www.artoonsclub.com an networking cum interactive site for the kids to showcase and share their paintings, stories, jokes and riddles, etc. Show less

Key Assignments:• Handled the All India exhibition and sponsorships as part of the brand building and visibility drive exercise• Generate monthly Brand Analysis report to analyze the individual brand performance, Brand P & L• Launched user interactive website www.clipper.in for Clipper-multipurpose hand flame lightersKey Achievements:• Coordinated for the development of the “Liquiflo TVC” and media planning for screening in 100+ screens all over the India along with OOH… Show more Key Assignments:• Handled the All India exhibition and sponsorships as part of the brand building and visibility drive exercise• Generate monthly Brand Analysis report to analyze the individual brand performance, Brand P & L• Launched user interactive website www.clipper.in for Clipper-multipurpose hand flame lightersKey Achievements:• Coordinated for the development of the “Liquiflo TVC” and media planning for screening in 100+ screens all over the India along with OOH support in Gujarat and Maharashtra.• Launched “HB 432 CHOOTA BHEEM” branded wooden pencils with exclusive licensee from Green gold Animation supported with TVC on Pogo and Cartoon Network channel. Show less