Plan and implement growth strategies that result in revenue growth.Develop strategic plans for our software product websites, including but not limited to providing recommendations on campaign support, site architecture, and keyword analysis opportunities.Monitor and evaluate search results and search performance across the major search channels to improve rankingsUse web analytics data from a number of sources to evaluate the effectiveness of traffic-building initiatives and provide recommendations for improvements in content marketing, user experience, and conversion.Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance alight to the organic search strategy.Provide SEO analysis and recommendations for content development in coordination with SEO performance goalsEvaluate, analyze, and document content relationships to identify gaps and duplicationHelp to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)Implement link-building campaigns in coordination with client SEO goalsLeverage an in-depth understanding of our buyer’s journey to develop and optimize SEO traffic. Providing Insights on content strategy aligned with short-term and long-term marketing targetsCollaborate with the developers to make sure that SEO best practices are met. This also includes providing technical SEO recommendations on making our sites more accessible for search engines to crawl and index.

Perform cross-functionally with development, design, and product marketing to plan and implement SEO updates.• Create, communicate and execute an effective Search Engine Optimization strategy for ServiceDesk Plus & SupportCenter Plus products that will significantly increase organic search traffic.• Collected and managed monthly, quarter, and annual marketing reports that highlighted marketing effectiveness.• Managing the development and optimization of landing pages for PPC and LinkedIn ads.• Conducting competitor analysis to identify improvements as well as increase visibility and rankings.• Using our internal analytics, Screaming Frog, Ahrefs and SEMrush tool to perform SEO analysis and monitor web analytics.• Perform keyword research and competitive analysis.• Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO.• Creating and managing effective lead gen campaigns or CRO best practices for the marketing resources.• Perform on and off-page technical SEO audits and present recommendations to the development team.• Monitor brand name mentions and craft responses.• Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.• Collaborate with SEO manager and other in-house marketing teams.• With an experimental mindset and are not afraid to try new things in SEO experiments and strategies.• Familiar with SEO tools such as SEMrush, MOZ, Ahrefs, Search console, Screaming frog and Google Analytics etc.• Assisted in completing link building and cross-platform optimization for web pages.• Responsible for executing social media postings and community engagement on social media profiles.• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.• Keeps up-to-date with the latest SEO trends, strategies and algorithm changes.

Face to Face Interactions with SEO manager and another related Internal department to assist in link acquisition for all SEO projects and implementation of all link-building tasks.• Work together closely with product and development teams to provide technical SEO support, advice, and QA.• Developed and implemented SEO strategies which significantly increased the website's ranking and attracted more potential customers to the website.• Conducted SEO research and optimized existing web content in accordance with research.• Monitor the effectiveness of SEO and marketing programs in terms of traffic.• Managed and monitored rankings and engine results for certain search engines.• Effectively using Search console to provide insights that can help us to improve keyword visibility and presence in the SERPs.• Utilize keyword research tools to track progress and performance.• Optimize keyword use and effectiveness.• Effectively manage company social media accounts.• Assisted in developing marketing content and assisted in link building.• Stayed up-to-date on evolving SEO trends, practices, and guidelines.• Manage daily, weekly, and monthly tracking reports for leads and traffic.