At Cheil, I lead the Social Paid Media team, overseeing the complete paid media strategy, approach, planning, and execution for platforms including Facebook, Instagram, LinkedIn, Snapchat, Twitter, and YouTube for Samsung India across various categories.I manage a diverse portfolio that includes flagship mobile devices such as the Z Series (Fold and Flip), Note Series, and S Series (S10, S20, S21, S22), as well as non-flagship models (A Series, M Series, F Series), Samsung Tablets, consumer electronics, retail products, and wearables (Watches and Buds).Additionally, I handle Samsung's B2B initiatives, corporate accounts, and student purchase programs, driving online business and conversions effectively.

• Handling complete operation of Google Search, Display, Social, Programmatic Media and Native ads• Paid Search Marketing/PPC (Google Adwords Searc and Dsplay, Yahoo, MSN, Bing)• Handling complete operation of • Google Adwords (Universal Mobile App Marketing)• Handling Programmatic Media (DoubleClick-DBM, Turn etc.)• Social Media Marketing (Paid) Facebook, InstaGram, LinkedIn) and Video Advertising• Media Planning• Mobile App Performance Marketing (App Install) by DSP/RTB platform (AppNext, AppThis,Clickky, AdLift, Propellerads etc.)• Native Advertisement (Taboola, OutBrain, Revcontent, Dianomi etc)• Experiance in web analytics and Mobile App Tracking Platform (Appsflyer, Apsalar, Tune,Hasoffers, Cake, Affise and Adgyde)• To prepare digital media plan as per client's requirement & budget.• To set up, monitor and optimise Google, Facebook, Programmatic and native ads campaigns to ensure all the KPI’s are met and ensure quality and proper campaign delivery.• To understand the campaign goal from sales team & client as well to ensure smooth functioning and maximising performance.• Manage end to end campaign set-up from getting creative, assigning Ads, reporting, analysing and optimizing campaigns.• Brand Promotion for Various clients through Display marketing, Native Advertising, RTBs(Programmatic), Rich media, Video Advertising etc.• Create and manage Google Shopping Campaign and Google merchant center.• A/B Split Testing & Conversion rate optimization• Execute creation of HTML tags for ad servers using Sizmek, Doubleclick. Optimizing the accounts by keeping an eye on their daily performance.• Monitoring campaign performance and taking necessary optimization and performance enhancement on a regular basis• Negative keyword selection & implementation into campaigns & ad groups.• PPC Bid Management in Keywords, Ads and AdGroup Lavel for Google Adwords, Yahoo, Bing • Sending Daily/Weekly/monthly Reports and updates to clients.

• Manage complete operation of PPC/SEM Campaign (Search, Display & Social).• Search Engine Marketing(Google Adwords, Yahoo, Bing, MSN)• Ad Operations, Account setup, campaign management and optimizations.• Campaign Setup for Google Adwords (Search, Display, Remarketing and Google Shopping), Bings, Yahoo and Bing!• Manage MCC Google Adwords Account, Google Adwords Editors Account.• Create and manage Google Shopping Campaign and Google merchant center • Running Campaign on CPC,CPM, CPL,CPS, CPI, PPC, PPI and CPA based on Google Adwords.• A/B Split Testing & Conversion rate optimization• Test and Offer New Strategies & Recommendation (such as Ad Extensions, Remarketing, Category Targeting etc.)• Initial & Competitive site Analysis for PPC/SEM• Positive & Negative Keywords Research, implementation and selection s & Analysis• Landing Page Analysis, Testing & Recommendation for Better Conversion• Help and Coordinate with Web Developer/Designer for design websites and web-pages that are highly optimized for various search engines and PPC Campaign• Planning & executing Strategy for Search and Social• Create Campaign, Ads and Ad Group for Google Adwords, Yahoo, Bing, Facebook, LinkedIn • Improve Quality Score, Ad optimization for lower CPC and better Conversion• Handling Video & Banner Ads in display network and re-marketing.• Create and Manage Facebook, Youtube and LinkedIn Ads• ROI calculations and analysis of campaign Level, Ad Group Level and Keywords Level• Negative keyword selection & implementation into campaigns & ad groups.• PPC Bid Management in Keywords, Ads and AdGroup Lavel for Google Adwords, Yahoo, Bing • Troubleshoot PPC problems & propose resolutions for implementation and Optimization • Improve Adgroup Structure for better relevancy and performance.• Monitoring campaign performance and taking necessary optimization and performance enhancement on a regular basis

• Manage complete operation of PPC Campaign ((Search, Display & Social).• Affiliate Marketing, Performance marketing and Display Advertisement• Campaign Setup for Google Adwords (Search, Display, Remarketing and Google Shopping) and Bings, Yahoo and LinkedIn.Facebook.• Manage MCC Google Adwords Account, Google Adwords Editors Account.• Create and manage Google Shopping Campaign and Google merchant center • Running Campaign on CPC,CPM, CPL,CPS, CPI, PPC, PPI and CPA based on Google Adwords.• Test and Offer New Strategies & Recommendation (such as Ad Extensions, Remarketing, Category Targeting etc.)• Initial & Competitive site Analysis for PPC and SEO • Positive & Negative Keywords Research, implementation and selection s & Analysis• Landing Page Analysis, Testing & Recommendation for Better Conversion• Help and Coordinate with Web Developer/Designer for design websites and web-pages that are highly optimized for various search engines and PPC Campaign• Planning & executing Strategy for Search and Social• Create Campaign, Ads and Ad Group for Google Adwords, Yahoo, Bing, Facebook, LinkedIn • Improve Quality Score, Ad optimization for lower CPC and better Conversion• Handling Video & Banner Ads in display network and re-marketing.• Create and Manage Facebook, Youtube and LinkedIn Ads• ROI calculations and analysis of campaign Level, Ad Group Level and Keywords Level• Negative keyword selection & implementation into campaigns & ad groups.• PPC Bid Management in Keywords, Ads and AdGroup Lavel for Google Adwords, Yahoo, Bing • Troubleshoot PPC problems & propose resolutions for implementation and Optimization • Improve Adgroup Structure for better relevancy and performance.• Using and working on Ad Servers like Appnexus, OpenX, Hasoffer, Zedo.• Monitoring campaign performance and taking necessary optimization and performance enhancement on a regular basis

• Manage complete operation of Pay Per Click Management(Google Adwords, Yahoo, Bing, Facebook, LinkedIn and Youtube) and SEO• Campaign Setup for Google Adwords (Search, Display, Remarketing and Google Shopping) and Bings, Yahoo and LinkedIn.• Manage MCC Google Adwords Account, Google Adwords Editors Account.• Create and manage Google Shopping Campaign and Google merchant center • Create and manage Google Shopping Data Feed For ECommerce Campaign in Google merchant center • Test and Offer New Strategies & Recommendation (such as Ad Extensions, Remarketing, Category Targeting etc.)• Initial & Competitive site Analysis for PPC and SEO • Positive & Negative Keywords Research, implementation and selection s & Analysis• Landing Page Analysis, Testing & Recommendation for Better Conversion• Help and Coordinate with Web Developer/Designer for design websites and web-pages that are highly optimized for various search engines and PPC Campaign• Planning & executing Strategy for Search Engine Marketing(PPC and SEO)• Create Campaign, Ads and Ad Group for Google Adwords, Yahoo, Bing, Facebook, LinkedIn • Client Reporting and Client communication /handling by Call, mail, Skype or Conference Meeting.• Improve Quality Score, Ad optimization for lower CPC and better Conversion• Handling Video & Banner Ads in display network and re-marketing.• Create and Manage Facebook, Youtube and LinkedIn Ads• ROI calculations and analysis of campaign Level, Ad Group Level and Keywords Level• Negative keyword selection & implementation into campaigns & ad groups.• PPC Bid Management in Keywords, Ads and AdGroup Lavel for Google Adwords, Yahoo, Bing • Troubleshoot PPC problems & propose resolutions for implementation and Optimization • Improve Adgroup Structure for better relevancy and performance.• Manage Team and Troubleshoot SEO problems for SEO implementation Issues• Handling Social Media Marketing Including facebook, Twitter, LinkedIn, Google+, Tumblr and Youtube.

• Manage complete operation of SEO, Social Media and PPC(pay per Click).• Manage MCC Google Adwords Account, Google Shopping(merchant center) and Google Adwords Editors Account.• Directly manage Pay Per Click(Google, yahoo and Bing) and Aggressively develop and maintain.• Manage SEO Team and Troubleshoot SEO problems & propose resolutions for SEO implementation Issues• Help to design websites and web-pages that are highly optimized for various search engines• Coordinate with Web Developer/Designer for design websites and web-pages that are highly optimized for various search engines• Planning & executing Strategy for SEO, PPC and Social Media marketing.• Create ads and manage in Bings, facebook, LinkedIn etc• Team management, monitoring and training• Client communication /handling of SEO, PPC and Social Media.• Planning for Website renovation & improvement• Creating PPC Campaigns on Google Ad Words, Bing and Yahoo.• Improve Quality Score & lower CPC for all the projects.• Ad copy creation & optimization• Handling Video & Banner Ads in display network and re-marketing.• Create Facebook and LinkedIn Ads• Negative keyword selection & implementation into campaigns & ad groups.• Bid management in Ad Group and keyword level• Landing Page Optimization• Handling Social Media Marketing Including facebook, Twitter, LinkedIn, Google+, Tumblr and Youtube tec.

SEO Expert, SEO(On-Page And Off-Page), SEM, SMO, Google Analytics, Webmaster Tool