Director Of Marketing And New Business Development
Drove worldwide growth of the Memory division. Created and implemented product planning/architecture, technical marketing, business development, positioning, and corporate identity strategies. Supervised team of 20 that included product planning/architecture, engineering, marketing, FAE, and product management personnel. Guided team in performing market and competitive analysis, establishing market segmentation and positioning solutions, and developing business plan with product roadmap and specifications. • Achieved 10+ year global leadership in workstation and networking segments that generated $250M+ in annual revenues by guiding SRAM product lines away from low-margin commodity business and towards high-end, high-profitability business with over 35% SOM. • Facilitated $100M+ in annual revenues by spearheading development of SigmaRAM product line for the Network market. Provided strategic leadership to high-profile consortium, including key players Toshiba, Mitsubishi, GSI, NEC, and ISSI, for product roadmapping, business model, and JEDEC standardization initiatives.