- Work with core Brand, Media, R&D and consumer insights teams for Reporting, Analysis & Social Listening of all ITC Personal Care Brands- Proactively develop Social Media Plans, Calendar, Spotting of Social Media Trends with an emphasis on setting goals, developing metrics, parameters defining respective target audiences & frameworks.- Keyword Research & Optimization For Personal Care Brands (PCB)- Competition Mapping- Tracking Of Digital Assets For Personal Care Brands- Building Analytics Reports & generating Insightful Recommendations to drive Marketing Effectiveness with shifting consumer demands- Analyzing Brand Space Conversations For Personal Care Domain- Strategizing, analyzing & reshaping different influencer marketing campaigns depending on consumer cohorts to drive maximum ROI.- Generating online ecommerce sales reports, analyzing trends in customer purchases, reviews / sentiment and evaluating significant changes in the online retail market for all the personal care brands & competition.

SOCIAL LISTENING AND ANALYTICS EXECUTIVE deployed at ITC Centre, Kolkata.Job Profile-- Social Listening & Analysis- Trend Spotting, Competition Mapping- Driving insightful reports on Brand Space Conversations for Personal Care Domain- Influencer marketing, generating ecommerce sales reports

Research and gathering valid information from publicly available sources such as industry journals, company press releases, annual reports, various government regulatory filings, and databases like Factiva, Nexis etc. - To collect, summarize, and synthesize business information related to the Private Equity and Venture Capital domain inclusive of funding rounds starting from Angel/Acceleration/seed to the company going public or Merger/Acquisition and the following public financing rounds(Pipe/corporate rounds etc).-The research work also includes detailed profiling of managements of the company, creating and updating portfolios, product line, industry domain, slices and financials.

Summer internProject title : "Analysis on Agra Footwear Industry".Keys aspects :1. Data mining from a secondary source2. Data cleaning and identifying the missing values of the variables and treating them if necessary/analysing and supplying business insights from the same.3. Using advance excel/Macros running the data for the subjective swot analysis.4. Interpreting the results into business terms for the stakeholders to furnish the insights achieved.