Pradnya Gupta Email & Phone Number

United Arab Emirates

Heading the marketing function for the Retail & Lifestyle Division of AKI. The Role includes managing Marketing Communications, Brand Marketing and Digital Marketing for international brands such as Superdry, La Martina, Petit Bateau, Mint Velvet, Repetto and Holland & Barrett across UAE. Key Responsibilities: - Defining the brand strategy & drafting the.

UAE

• Managing marketing initiatives for the brand and overseeing the marketing activities and performance for 26 stores across international regions including UAE, KSA & Kuwait Key Role and responsibilities:
• Strategizing brand plan including analyzing and finalizing the annual marketing calendar framed by regional territories.
• Brand campaign: Working closely with the business head on conceptualizing the seasonal campaigns for the brand.
• Brand Catalogues: Responsible for conceptualization, implementation and distribution of seasonal brand look books across all territories.
• Assigning and allocating marketing budgets for the above 3 territories based on country contribution to sales and brand activities planned.
• Drafting the brand manual in liaison with the creative agency and to set brand guidelines ensuring consistency in brand communication across all territories.

Mumbai Area, India

• Manager, Retail Operations (Sep 2008 to Oct 2010) – Managing operations of Retail garment business with an annual sales revenue of over AED 13.84 MNKey role and responsibilities:
• Achieving Sales Revenue & maintaining effective ‘Sales:Stock’ ratio.
• Ensuring P & L performance vis-à-vis budget is achieved
• Forecasting seasonal sales & stock planning
• Supervision of Visual Merchandising & setting systems & processes for smooth functioning of the store
• Planning events, promotions & exhibitions for the store and executing effective advertising for the same.

• Working for the launch of new 30,000 sq ft Retail concept of Ethnic Wear named ‘Ethnicity’Key role and responsibilities:
• Identifying & liaising with associate partners - manufacturers, retailers and brands in ethnic category.
• Selecting and finalizing partners to be brought on board and thereby ensure revenue per sq ft allocated to respective partner can be delivered.
• Instrumental in initializing and conceptualization of brand logo and in-store brand communication in coalition with the design agency.
• Liaising with projects and architecture team for vendor space allocation as per the floor layout.
• Framing commercial terms and conditions for agreements with these partners

Mumbai Area, India

• Key role and responsibilities:
• Managing wealth portfolio worth AED 30 MN
• Managing investment relationship with Citigold clients and advising them on investment opportunities and personal insurance plans.
• Acquiring new Citigold clients with min net worth of AED 2MN
• Building corporate associations with high end brands catering to both existing and prospective Citigold Clients
• Generating fee based revenue through sales from Mutual Fund investments, Insurance products, FOREX, Portfolio Management Services and other Structured Notes.

Examination; Mba, Pgdba

B Com