Leadership of the marketing nutrition team at Gupy's Ecosystem, working with lead engagement channels for all products. The team consists of 5 individuals responsible for email/CRM, nurturing flows, landing pages, WhatsApp (broadcasts and community), chatbot, lead scoring, among others.

I made an internal career transition to the Corporate Education team, where I took on the challenge of implementing new inbound marketing strategies with a focus on B2B lead nurturing.• Migration and creation of landing pages using Sheets and HubSpot;• Structuring of marketing nurturing metric monitoring, looking at email and automation in order to measure impact on MQLs, SQLs, and opportunities;• Creation of email cadence aimed at reaching main topics sought and latent… Show more I made an internal career transition to the Corporate Education team, where I took on the challenge of implementing new inbound marketing strategies with a focus on B2B lead nurturing.• Migration and creation of landing pages using Sheets and HubSpot;• Structuring of marketing nurturing metric monitoring, looking at email and automation in order to measure impact on MQLs, SQLs, and opportunities;• Creation of email cadence aimed at reaching main topics sought and latent pains;• Creation of email marketing performance report in Sheets with customized macro to filter the main data to be analyzed;• Standardization of marketing nurturing front in order to ensure good information management. Show less

I worked on Gupy's B2C team with the challenge of creating and implementing engagement and inbound marketing strategies for job candidates.• New segmentations, landing pages, and forms were created.• The email marketing calendar strategy and B2C relationship workflows were implemented in the Sendinblue CRM.• The chatbot on the "Blog do Emprego" was created and optimized, assisting over 4.5k people without needing support.• Content strategy for Beamer, with snippet, tooltip… Show more I worked on Gupy's B2C team with the challenge of creating and implementing engagement and inbound marketing strategies for job candidates.• New segmentations, landing pages, and forms were created.• The email marketing calendar strategy and B2C relationship workflows were implemented in the Sendinblue CRM.• The chatbot on the "Blog do Emprego" was created and optimized, assisting over 4.5k people without needing support.• Content strategy for Beamer, with snippet, tooltip, and push notification promotions, ranging from 700k to 2 million views per post with an average satisfaction rate of 88%.• Participation in projects with stakeholders (growth, product, product marketing, etc.).• Performance reports and macros were created in Sheets, Power BI, and Google Data Studio.• Implementation of A/B tests with documentation in Jira. Show less

• Produced emails and automation flows in the Demand Generation (B2B) team using the HubSpot Marketing CRM;• Created nurturing emails considering all stages of inbound marketing funnel, MQLs, newsletters, rich content launches, nurturing for courses, tracks, etc.;• Performance analysis using spreadsheets in Sheets and supported by dashboards in Power BI and HubSpot;• Participation in projects with stakeholders (pre-sales, marketing ops, product marketing, acquisition, branding… Show more • Produced emails and automation flows in the Demand Generation (B2B) team using the HubSpot Marketing CRM;• Created nurturing emails considering all stages of inbound marketing funnel, MQLs, newsletters, rich content launches, nurturing for courses, tracks, etc.;• Performance analysis using spreadsheets in Sheets and supported by dashboards in Power BI and HubSpot;• Participation in projects with stakeholders (pre-sales, marketing ops, product marketing, acquisition, branding, etc.);• Integration of email marketing and automation projects with social media and paid media;• Created and presented training sessions for the marketing team;• Exploratory tests and A/B tests with documentation in Asana;• Supported the BizDev team with email writing revisions, automations, and lead strategies with outbound origin;• Interaction (responses) with leads, prospects, and candidates by email and direct update of information in the CRM. Show less

• Inbound marketing and email marketing for B2C and B2B lead nurturing;• Alignment with marketing agencies for paid social and paid search;• Management and implementation of marketing CRM;• Creation of automation flows and lead scoring in RD Station;• Writing for campaigns, copywriting, and text revision;• Landing page copy and layout;• Performance tracking through Google Analytics and dynamic spreadsheets/tables in Excel;• Segmentation of lead database;•… Show more • Inbound marketing and email marketing for B2C and B2B lead nurturing;• Alignment with marketing agencies for paid social and paid search;• Management and implementation of marketing CRM;• Creation of automation flows and lead scoring in RD Station;• Writing for campaigns, copywriting, and text revision;• Landing page copy and layout;• Performance tracking through Google Analytics and dynamic spreadsheets/tables in Excel;• Segmentation of lead database;• Training and creating presentations for franchisee education;• Content optimization (SEO);• Writing for rich materials and webinar planning. Show less

• Inbound/outbound strategic planning in the healthcare HR area;• Implementation and copywriting of sponsored campaigns for digital media (Facebook, Instagram, Google Ads, LinkedIn, etc.);• Performance monitoring and presentation of performance reports.

• Copywriting for on and off materials (Facebook, Instagram, Google Ads, SMS, email, landing pages, brand defenses, presentations, visual communication, radio ads, TV script, etc.);• Creation of market campaigns in conjunction with the Creative Director;• Copywriting and management of sponsored campaigns (Google Ads - search and display, Facebook Ads, Instagram Ads and copywriting for email marketing);• Marketing planning;• Training and supervision of new employee… Show more • Copywriting for on and off materials (Facebook, Instagram, Google Ads, SMS, email, landing pages, brand defenses, presentations, visual communication, radio ads, TV script, etc.);• Creation of market campaigns in conjunction with the Creative Director;• Copywriting and management of sponsored campaigns (Google Ads - search and display, Facebook Ads, Instagram Ads and copywriting for email marketing);• Marketing planning;• Training and supervision of new employee activities;• Text revision. Show less

• Content production for the web;• Social media management (Facebook, Instagram, and LinkedIn) and A/B testing implementation;• Creation and management of ads through Google Ads, Waze, and Zap;• Creation of lead generation ads;• Digital marketing planning;• Advertising copywriting (email marketing texts, spot, VT, campaigns, etc.);• Preparation of performance reports generated by spreadsheets and mLabs;• Basic video editing through Camtasia Studio;• Occasional… Show more • Content production for the web;• Social media management (Facebook, Instagram, and LinkedIn) and A/B testing implementation;• Creation and management of ads through Google Ads, Waze, and Zap;• Creation of lead generation ads;• Digital marketing planning;• Advertising copywriting (email marketing texts, spot, VT, campaigns, etc.);• Preparation of performance reports generated by spreadsheets and mLabs;• Basic video editing through Camtasia Studio;• Occasional graphic design editing through Photoshop and Illustrator. Show less

• Creation of social media graphics;• Brand design;• Image editing;• Print materials.

• Social media management;• Advertising copywriting / content marketing;• Relationship management;• Graphic design;• Image editing;• Performance reports.

• Social media management;• Image editing;• Developing posts for Facebook and Adwords;• Creation of web materials (banners, email marketing - graphic design and HTML editing);• Creation of printed materials.