Heading the modern trade sales vertical for VIP and have delivered 38percent CAGR over last four years and increased market share to over 60 percent. Today the modern trade vertical is the single largest channel for the company Managing a team of five key accounts managers and over fifty operations managers .Key deliverablesDriving strong top line and bottom line growthInstilling a data led and high performance sales culture that is market share drivenEnsuring a discliplined process driven sales organization that focuses on activity rather than results Ensuring we have the healthiest fill rates across chainsCoaching and developing strong teams Managing inventory at healthy levels in SOR chainsForging strong relationships with most chains and ensuring VIP is the preferred vendor for all customers in their growth aspirations