Prafulla Misra Email & Phone Number

Delhi, India

New Delhi, Delhi, India

Building Kanine India, an exclusive international platform for premium and exciting products including apparel, accessories and home products for pets. We strive to be a leading online and offline destination for dog’s and pet’s lifestyle products, each curated with love and intention for every facet of life. We are the exclusive licensee of several leading international brands as well as fun and exciting character brands. Our valuable customers are our upmost priority and together.

New Delhi, Delhi, India

“As the Marketing Head, E-Commerce Strategist, and strategic management core team member, I reported directly to the Company's MD with the responsibility of positioning Le Reve among the top three Fashion & Lifestyle Brands in Bangladesh within five years, aiming to achieve a 100 Crore revenue and a 10-15% online revenue contribution within five years."-Transformed the brand from a seasonal label to a modern fashion and lifestyle powerhouse. This comprehensive overhaul involved a complete redefinition of the brand's identity and a strategic shift in product portfolios.-Managed a marketing budget surpassing $1 million, directing goal-driven strategic and tactical marketing initiatives. Achieved a remarkable marketing efficiency ratio reduction from 20% to 5-6% within five years.

New Delhi Area, India

-Tasked to spearhead the marketing function, integrating both ATL and BTL activities, to establish Typhoo as a leading brand in the Indian market for premium tea and beverages.-Developed and executed GTM strategy for premium F&B, stores, and grocery outlets nationwide. Managed social media and PR efforts to enhance brand visibility and engagement.

New Delhi

-Tasked with overseeing the marketing function for India, reporting directly to the Global Brand's headquarters in Germany and collaborating with the Indian COO. Successfully positioned s.Oliver fashion as a key player in India's swiftly growing casual fashion sector.-Pioneered the creation and launch of the exclusive s.Oliver Friend Circle, a customized Customer Loyalty Program for the Indian market. Acquired over 200,000 members from December 2010 to September 2012, contributing around 30% to the top line.-Drove a 30% reduction in marketing operational expenses by establishing a local vendor base for collateral production, significantly shortening production cycles and eliminating the need for imports.

Delhi Ncr

-Led the initiative to position the Ebony Gautier Brand in India, successfully launching four stores in the specialized retail sector of Home Adornment. Achieved outstanding results, including a 40% spontaneous recall and over 75% aided recall for the brand within two years of operation.-Engaged in extensive market research within the home adornment space, identifying gaps to define Gautier's strategic positioning in India.

Delhi Ncr

 Responsible for developing & executing local marketing activities in Delhi NCR aiming toward increasing footfalls & enhancing brand stickiness. Achieved Annual Corporate Sales targets of Gift Vouchers worth 1 CR in Gurgaon Region & nurtured high-value IT Clients.. Instrumental in Launching two large-format stores in NCR.

Gurugram, Haryana, India

 Learning the ABC of retail & marketing operations at three prominent Lifestyle & Homecenter stores in Delhi NCR.  Lead the store launch events of the Lifestyle stores in Delhi NCR.

Mba, (Marketing & Finance), First Class

Activities and Societies: Active Member of Placement Team & Coordinator for various Cultural Activities.

B.Com, General Management & Foreign Exchange