Praful Mehta

Praful Mehta Email and Phone Number

CEO | ELLORA FARMS @ Ellora Farms
st augustine, florida, united states
Praful Mehta's Location
St Augustine, Florida, United States, United States
Praful Mehta's Contact Details
About Praful Mehta

A results-oriented self-starter Business Development Executive with highly developed management skills in building niche businesses via micro-marketing and strategic planning process. Adopt creative and profitable approach to problem solving, developing strong teams, conducting skillful negotiations, and establishing outstanding relationships with business partners. Work with companies across Asia, Europe, Canada and the U.S. Strong leader with a career history of creating and executing high-growth strategies, consistently achieving superior operating results and repeatedly delivering significant value creation for stakeholders. Entrepreneurial mind with classical MBA foundation from 2 continents, forming the ability to think broadly, identify issues quickly, analyze and evaluate options, and take decisive action. Founder of Unity Brands Group, a one source company for the Brand Management needs of the uniquely qualified brands from around the globe. The primary objective of the company is to manage the brands and develop go-to market strategies for the companies who are looking to enter the fiercely competitive U.S. mainstream marketSubject matter expert on Supplier Diversity Initiative, Multicultural Cuisine and Natural / Organic food marketing. Most recently worked as Corporate Director, Category Management with Tree of Life, Inc. | KeHe Foods in Saint Augustine, Florida, a leading food distribution company. Successfully lead the enhancement of the overall multicultural food influence in the company’s assortment for the entire North America while working on developing relationships across the globe for sourcing of authentic and unique products. Specialties: Strategic Planning & Execution • Procurement • Supplier Diversity • Brand Identification & Management • Contract Negotiations • Category Management • Multicultural Cuisine • Project & Budget Management.

Praful Mehta's Current Company Details
Ellora Farms

Ellora Farms

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CEO | ELLORA FARMS
st augustine, florida, united states
Website:
ellorafarms.com
Employees:
4
Praful Mehta Work Experience Details
  • Ellora Farms
    Ceo
    Ellora Farms May 2010 - Present
    Jacksonville, Florida Area
    Guiding and mentoring the Global award-winning brand in expanding its operations domestically and globally. Key focus areas are identifying new global opportunity markets and niche distributors for exclusive brand of Olive Oil “Ellora Farms”. At ellora fine foods, our vision is to offer highest quality, ethically produced healthy food solutions while adopting and practicing ethical and sustainable practices from the farms to the consumers.Brand focus on Ethical products, sustainable farming, social justice, product traceability, single origin, and health.
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  • Unity Brands Group, Llc.
    Founder & President
    Unity Brands Group, Llc. Apr 2007 - Present
    St Augustine, Florida
    Passionately leading Unity Brands Group to be one source company for the Brand Management and consulting needs of the uniquely qualified Specialty & Multicultural brands from around the globe with focus on ethical, health conscious and quality conscious products and services. The primary objective of the company is to develop go-to market strategies and manage the brands for the companies who are looking to enter the fiercely competitive U.S. mainstream market. Regularly invited as a subject matter expert by several countries (India, U.K, Greece, Brazil) for launching the brands into the US market.Successfully launched and provided mentoring to some of the best known global brands including Dilmah Tea, Basilur , Akbar Teas, Ellora Farms, Pellas Nature among several others into extremely competitive U.S food industry.Created and launched a unique brand of Traceable Olive Oil "Ellora Farms" with 100% traceability thru web access and from Protected Designation of Origin from the Greek Island of Crete. Nominated for the Entrepreneur of the Year 2009 award by the Indo-US chamber of commerce of NE Florida.
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  • The Grindstone
    Chief Creative Officer
    The Grindstone Jul 2015 - May 2022
    Saint Augustine, Florida
    Lifestyle brand focusing on health conscious consumers with everything Single Origin and GMO free products. Focus on a healthy tomorrow, today!Diversified into unique franchising model with Mobile Retail Unit with first MRU opening in North Carolina in summer 2018.Offering Franchising opportunities now !
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  • Tree Of Life, Inc.
    Corporate Director, Category Management
    Tree Of Life, Inc. Sep 2004 - Dec 2006
    St Augustine, Fl
    Lead the Category Management function in Multicultural foods- Hispanic, Kosher, Asian, Indian, Italian, British, German etc. across all divisions of North America. Responsible for category sales, gross margins, vendor relationships, credits, and aged inventory.Negotiated several Global Brands from India, Italy. France, Sri Lanka for product introduction into the US marketplace.
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  • Ahold Delhaize
    Director, Specialty Foods
    Ahold Delhaize Aug 2002 - Aug 2004
    Landover, Md
    Directed the Category Management Process in Specialty, Natural, Organic and Ethnic Foods for the Center Store and led the developing, communicating and implementing of ethnic marketing (Perishables and Non Perishables) and supplier diversity strategies for the entire company. Identified target groups to enhance the market share via sales improvement. Closely work with the distributors / manufacturers as part of DSD process.- Help design the store of the future with the focus on micro marketing to the demographics. Sales in the new prototype were 20% above the average sales of the like stores/market.- Develop store-by-store plan for all 200 supermarkets, for execution of multicultural and micro marketing initiative. The incremental sales potential estimated at $200 million.- Developed the new prototype shop in latest Natural /Organic trends. Re-merchandised the existing assortment with adding 24% growth in same store sales in the category.
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  • Giant Food Stores, Llc. (Ahold Usa)
    Manager, Ethnic Foods & Supplier Diversity
    Giant Food Stores, Llc. (Ahold Usa) Aug 1996 - Aug 2002
    Carlisle, Pa
    Managed the Ethnic Marketing and Supplier Diversity process by developing strong business relationships with qualified and competitive minority and woman-owned business enterprises (M/WBE) and including them in the procurement process. Assisted Ahold-USA in creating a significant point of difference versus other supermarkets.
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  • Ahold Usa
    Ahold Master'S Management Development Program
    Ahold Usa May 1999 - Aug 2000
    Carlisle, Pa
    Structured 14-Month Executive Development program to develop future leaders of the company. The training was in every aspect of the Supermarket operations including Real Estate, Marketing, Procurement, Category Management, Distribution, Transportation, Human Resources, Auditing, Finance, Diversity and Information Technology.
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Praful Mehta Skills

Retail Management Marketing Strategic Planning Leadership Entrepreneurship Marketing Strategy Brand Management Sales Merchandising Food Business Development Forecasting Negotiation P&l Management Sales Management Training Grocery Market Planning Business Planning Product Development Key Account Management New Business Development Team Building Pricing Sales Operations International Sales Sourcing Strategy Key Account Development Cross Functional Team Leadership International Business Category Management Purchasing Performance Management Consumer Products Income Statement Analysis Fmcg Profit Private Label Olive Oil Contract Negotiation Budgets Executive Management Competitive Analysis National Accounts Wholesale Distributors Start Ups

Praful Mehta Education Details

Frequently Asked Questions about Praful Mehta

What company does Praful Mehta work for?

Praful Mehta works for Ellora Farms

What is Praful Mehta's role at the current company?

Praful Mehta's current role is CEO | ELLORA FARMS.

What is Praful Mehta's email address?

Praful Mehta's email address is pr****@****oup.com

What is Praful Mehta's direct phone number?

Praful Mehta's direct phone number is +190431*****

What schools did Praful Mehta attend?

Praful Mehta attended Saint Joseph's University, University Of Rajasthan, Kirori Mal College, University Of Delhi.

What are some of Praful Mehta's interests?

Praful Mehta has interest in Ethical Missions, Finding Innovations In Food Technology, Children, Exercise, Electronics, Investing, Economic Empowerment, Home Improvement, Environment, Mentoring.

What skills is Praful Mehta known for?

Praful Mehta has skills like Retail, Management, Marketing, Strategic Planning, Leadership, Entrepreneurship, Marketing Strategy, Brand Management, Sales, Merchandising, Food, Business Development.

Who are Praful Mehta's colleagues?

Praful Mehta's colleagues are Varsha Mehta, Manoj Kumar, Akash Rajgade.

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