Pragati Arora Email & Phone Number

Bengaluru, Karnataka, India

CY 2023-2024Business Consulting:Managing all existing accounts and analyzing new challenges and opportunities.Identifying problems, pain points, and gaps in the market and deriving solutions through cross-functional alignmentManaging projects and generating value for the customer and Avery Dennison.Brand Engagement:Mapping customer journeys and buying processes and preparing strategies to increase brand engagementBusiness potential analysis for untapped industries and Building connections in the ecosystem to maximise outreachEstablishing AD as a partner of choice for brands, leveraging its Technical expertise, sustainability efforts, and Innovative solutions through marketing communication, events, innovation lab visitsAdditional:Indirectly managing a new team member for taking year 1 responsibilities in the next 6 monthsCY 2022-2023Analyzed new markets and identified business potentialDrove Lead generation through various commercial actionsConducted New business outreach and generated Awareness for AD in the industryDeveloped leads into opportunities for value generationHelped Marcomm team to create awareness-generating contentOnboarded companies for sustainability programs like liner recyclingHelped in database management for sales, project updation, timeline management

Gurugram, Haryana, India

- Track the application and usage of products along the value chains of durable products, understand market trends, and find competitive advantages, existing challenges, and gaps for new developments.- Identify key partners in the value chain and build new connections to generate business in the future.

Gurugram, Haryana, India

- Identified target market for an innovative product. Conducted competition analysis and Interacted with Cross-Functional teams for product development, application testing and customer trials (including R&D, Product Management, Tech Services).- Educated Distributors about an unknown target market. Conducted an interactive session with a congregation of 70 distributors in distributors’ meet and held discussions on our product, its usage, competition and market value.- Liaised with pan India sales team to conduct 45 product trials in different categories, identify challenges and ensure the product fits country requirements and scope.- Crafted the right marketing mix for target market (including pricing, positioning, product & packaging) and helped create some Brand elements such as Product name, Explainer video, Product overview guide and Additional informational resources.- Encountered product performance related challenges and suggested ideas to overcome them. However, recommended against market entry until resolved so as not to undermine brand image.

Gurugram, Haryana, India

-- Managed the localised development of a new product against a loss making imported product during covid period.- Generated an annual cost out of $60K which was 7% higher than expected deliverable.- Engaged with third-party vendors to develop the product, conducted product testing and customer trials to understand optimisation possibilities.- Created trusting relationships and communicated changes in the new product in a timely and convincing manner.– Conducted Market research for three products of Tapes market in the personal hygiene segment. Provided key strategic inputs that raised awareness about market potential to 90% to facilitate informed decision making. Recent acquisition of 2 new accounts based on the intel provided.

Chandigarh, India

Founded the Environment Cell of University Business School to undertake some initiatives to raise awareness and build a sustainable lifestyle over campus. Initially a team of 3- Sunidhi Sharma, Anila Nanda and me, became a team of 15 members. Within the span of a year, we conducted 3 activities:1. Planted 100 trees across Panjab Univeristy, sponsored by Tech Mahindra.2. Conducted Cyclothon 2.0 across the Chandigarh Tri-city area with SBI and other co-partners, raising a footfall of more than 200 participants.3. Replaced small PET bottles with glass bottles and an automatic water dispenser system to reduce plastic consumption during the placement season.

Chandigarh Area, India

Joined as a research intern at the department of economic and policy research, I conducted my research on 'Role of IT and IT enabled services in India's economic growth'. I performed descriptive analysis on the secondary data available from various government sources to draw out inferences about the Indian software services exports and their contribution to the Indian economy.

Chandigarh, India

Fork & Knives is a start-up that aims to provide vegan delicacies for those who consciously choose to enjoy gourmet meals without taking part in animal cruelty. They specialize in Baked products.As a social media intern, I had to curate and create content on veganism, the various products on the menu, seasonal offers and gather interests of the target audience.Converted a once-a-week post regime to once-a-day and gained 50% more interests.

Work From Home

Mba - Master Of Business Administration, International Business

Bachelor Of Computer Application, Bca

Intermediate, Pcm