● Organized a Panel Discussion on "Hyper-Personalization in Financial Services," curating expert speakers and ensuring a seamless attendee experience by managing landing and registration pages.● Launched and grew the "T with Thence" podcast series, utilizing LinkedIn and targeted email campaigns to drive audience growth and enhance brand visibility in the financial services and automotive/manufacturing sectors. Leveraged the platform to drive demand generation, cultivate a loyal listener… Show more ● Organized a Panel Discussion on "Hyper-Personalization in Financial Services," curating expert speakers and ensuring a seamless attendee experience by managing landing and registration pages.● Launched and grew the "T with Thence" podcast series, utilizing LinkedIn and targeted email campaigns to drive audience growth and enhance brand visibility in the financial services and automotive/manufacturing sectors. Leveraged the platform to drive demand generation, cultivate a loyal listener base, and generate qualified leads for the sales pipeline.● Facilitated connections for sales team with 12 C-Levels from the banking and automotive/manufacturing industries through the "T with Thence" podcast, utilizing email and LinkedIn outreach.● Actively sourced proposals from top-tier vendors to enhance campaign effectiveness and event execution, foster strategic partnerships, and optimize resource allocation.● Delivered comprehensive, data-driven campaign performance reports with actionable insights to continuously improve marketing strategy.● Spearheaded the creation of industry leader blogs as thought leadership content under the "T with Thence" initiative and managed social media and email marketing campaigns for the podcast, developing 1:1 ABM outreach plans for the target sectors.● Recognized as Thence's "Superwoman" in Q1 2023 for exceptional focus, dedication, and end-to-end ownership of the "T with Thence" initiative. Show less

● Social media and email marketing content ideation and execution.● Managed the social media presence across sites like LinkedIn, Twitter, Facebook, and YouTube. Increased the number of followers from 1.8k to 4.5k on LinkedIn, and from 185 to 440 followers on Twitter.● Achieved high-impact marketing campaigns, and work with the vendors to execute them, which increased the conversion rate from 1.7% to 2.5%.● Implemented and improved end-user engagement and page views using marketing… Show more ● Social media and email marketing content ideation and execution.● Managed the social media presence across sites like LinkedIn, Twitter, Facebook, and YouTube. Increased the number of followers from 1.8k to 4.5k on LinkedIn, and from 185 to 440 followers on Twitter.● Achieved high-impact marketing campaigns, and work with the vendors to execute them, which increased the conversion rate from 1.7% to 2.5%.● Implemented and improved end-user engagement and page views using marketing tools like Hotjar, Hubspot, Pardot, and Google Analytics.● Led SEO efforts and conversion funnels to generate 15K unique monthly visitors to the website.● Boost the CTR by 2.3% performing A/B testing, audience segmentation, and automation rules.● Manage and collaborate with vendors to seamlessly deliver all the marketing communications for events across NA, GCC, SEA and India regions.● Played a key role in the organization's branding and website revamp activity. Update marketing materials, website logo, social media updates, and signage. A vital member in building the new brand guidelines, circulate them to the employees and vendors.● Maintain the organization's website (Application used- WordPress).● Initiated and managed the replacement of the legacy systems with the latest tools (HubSpot and Pardot) resulting in an exponential improvement in the overall marketing function.● Procure and manage the new leads acquired through events, vendors, and campaigns.● Work closely with the BDE, and the sales team to nurture, identify any gaps, and help convert the leads.● Track email, social campaigns and identified areas to optimize in SEO, design, and content, resulting in an average of 11% more users per month.● Improved the organization's brand awareness and rating by using social review platforms like G2 (by 23%) and Gartner (by 26%). Show less

● Devise marketing plans and strategies for direct and corporate consumers.● Improved the number of followers on Instagram and Facebook by 50%.● Develop new and appealing marketing materials and training materials for the sales team. ● Day-to-day support for all marketing activities.

● Developed ways to improve web content and brochures.● Provided insights on market strategies.● Identified new marketing and sales ideas.● SWOT analysis on the line of products.

● Work end to end on all the sales pitches alongside the CEO.● Manage the existing client relationships and develop robust marketing plans for acquiring new customers.● Maintain the customer's accounts through HubSpot CRM.

● Understand the company as a whole by studying the various verticals of the company.● Analyze the competition, environment, and technology (The report was graded as a part of the MBA curriculum).