Growth Hacking Lead - Mobile Business (Upsell)
Current* Responsible for the development and execution of strategic initiatives using AI/ML and customer value management to drive revenue growth and expansion (Zero-cost initiatives).* Responsible for designing and implementing customer value management strategies for Mobile Prepaid and Postpaid segments, leveraging market trend analyses to identify and capitalize on new opportunities.* Leading the development of AI/ML-driven recommendation models for dynamic pricing and consumer upsell.* Managing the campaign portfolio development, including customer offerings and incentive plans, utilizing UAT, AB testing, and multivariate testing to optimize campaign performance.* Monitoring metrics throughout the customer lifecycle to evaluate campaign effectiveness, reporting results and ROI to senior management with actionable recommendations.* Spearheading digitization and automation efforts, integrating new technologies to enhance marketing performance.* Implementing innovative one-to-one marketing campaigns by leveraging customer behavioral insights and advanced analytics, aligning with global industry standards.
