Pragna Baratikke Rajendrakumar
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Pragna Baratikke Rajendrakumar Email & Phone Number

Performance and Growth Marketing Manager at Points at Points
Location: Toronto, Ontario, Canada 6 work roles 2 schools
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Current company
Points
Role
Performance and Growth Marketing Manager at Points
Location
Toronto, Ontario, Canada
Company size
330 employees

Who is Pragna Baratikke Rajendrakumar? Overview

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Quick answer

Pragna Baratikke Rajendrakumar is listed as Performance and Growth Marketing Manager at Points at Points, a company with 330 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Pragna Baratikke Rajendrakumar.

Pragna Baratikke Rajendrakumar previously worked as Performance Marketing Manager at Points and Digital Marketing Specialist at Csc Generation. Pragna Baratikke Rajendrakumar holds Master Of Business Administration - Mba, Contemprorary Marketing Management, 3.22/4 from S P Jain School Of Global Management.

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Profile bio

About Pragna Baratikke Rajendrakumar

I'm a diversified Marketer with over 9 years of experience planning and optimizing digital marketing campaigns in FinTech (B2B) and E-commerce (B2C) sectors within the Luxury Retail and loyalty commerce space, in global and Canadian markets. My expertise encompasses utilizing data and analytics to enrich media planning and execute performance-driven campaigns across the funnel on multiple paid digital channels (programmatic display, video, paid social, SEM, affiliates, streaming TV) heavily focused on driving efficient ROAS, CPA, new user acquisition, and conversion growth across diverse brand portfolios. Performance Marketing:1. Programmatic Display & Video: DV360, Criteo, YouTube2. Paid Social: Facebook, Instagram, Pinterest, Tiktok, Snapchat3. Paid Search & Shopping - Google Ads4. Affiliates - CJ Affiliate & Impact 5. Streaming TV advertising - MNTN 6. B2B Lead Generation - LinkedIn Analytics and Data Visualization Platforms: 1. Google Analytics 2. Data Visualization- Data Studio, Tableau Collaboration & Project Management - JIRA, Confluence, Asana, Slack

Listed skills include Leadership, Social Media, Salesforce.Com, Brand Development, and 45 others.

Current workplace

Pragna Baratikke Rajendrakumar's current company

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Points
Points
Performance and Growth Marketing Manager at Points
toronto, ontario, canada
Website
points.com
Employees
330
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Company profile
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6 roles

Pragna Baratikke Rajendrakumar work experience

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Performance Marketing Manager

Current
Points

Toronto, Ontario, Canada

Points is a global leader in powering loyalty commerce and, has been changing the way loyalty program members get and use their points and miles.As a performance and growth marketing manager at points, I am responsible for planning and executing performance-driven media campaigns, implementing new customer acquisition strategies across digital channels as.

Jun 2022 - Present

Digital Marketing Specialist

Csc Generation

Toronto, Ontario, Canada

CSC Generation is a venture capital that acquires store and catalog based retailers, and transform them into high performing, “digital-first” brands. Top Companies under portfolio includes: Sur La Table, Z Gallerie, and One Kings Lane

Mar 2022 - Jun 2022

Digital Marketing Analyst

Csc Generation

Toronto, Ontario, Canada

Jan 2021 - Apr 2022

Digital Marketing And Social Media Specialist

Sa Collective Inc

Toronto, Ontario, Canada

  • Conducted comprehensive market and competitor research, audited social and digital landscape
  • Strategized digital campaigns and lead generation strategies to increase brand awareness, generate leads and increase engagement across social platforms
  • Worked on developing social media plans for client accounts
  • Worked closely with marketing team to create content strategy and social calendar for the company.
  • Developed Marcom strategies by coordinating across teams
Nov 2020 - Feb 2021

Marketing And Communications Specialist

Wirecard

Dubai, United Arab Emirates

  • Communications & Branding
  • Managed a team of communication specialist & graphic designer
  • Lead re-branding marketing project across Wirecard ME
  • Established end-to-end corporate communication process which enhanced collaboration amongst internal & external stakeholders
  • Spearheaded Wirecard’s participation in Middle Eastern award ceremonies
  • Implemented & monitored intranet space – Wirenet; Implemented campaigns increased engagement by 65% in 8-month duration Marketing, Analytics & Insights
Feb 2017 - Feb 2020

Market Research Coordinator

Olam

Dubai, United Arab Emirates

  • Olam International Dmcc is a leading food and agri-business company in the world.
  • Market Research for new market entry strategy for GCC region
  • Formulated B2B market entry strategies and designed distribution, pricing and promotional strategies for the B2B segment.
May 2016 - Sep 2016
Team & coworkers

Colleagues at Points

Other employees you can reach at points.com. View company contacts for 330 employees →

KS Kelly Sacco Kelly Sacco Colleague at Points Greater Toronto Area, Canada, Canada View → JM Jairo M. Calderon Jairo M. Calderon Colleague at Points Concord, Ontario, Canada, Canada View → KM Kristian Maranan Kristian Maranan Colleague at Points Batangas, Calabarzon, Philippines, Philippines View → OC Olivier Chung Olivier Chung Colleague at Points Toronto, Ontario, Canada, Canada View → CL Cristiano Lages Cristiano Lages Colleague at Points North York, Ontario, Canada, Canada View → SP Saiteja Para Saiteja Para Colleague at Points Toronto, Ontario, Canada, Canada View → SP Saisan Pushpanathan Saisan Pushpanathan Colleague at Points Toronto, Ontario, Canada, Canada View → KP Kaushal Pandey Kaushal Pandey Colleague at Points Waterloo, Ontario, Canada, Canada View → RT Rebecca Tummers Rebecca Tummers Colleague at Points Toronto, Ontario, Canada, Canada View → SS Shashi Suman Shashi Suman Colleague at Points Canada, Canada View →
2 education records

Pragna Baratikke Rajendrakumar education

Master Of Business Administration - Mba, Contemprorary Marketing Management, 3.22/4

S P Jain School Of Global Management

Activities and Societies: Member-Placement committeeS P Jain School of Global Management, Degree and accreditation by TEQSA, Australia.

Bachelor Of Engineering (B.E.), Computer Science And Technology

Visvesvaraya Technological University

Activities and Societies: Magazine committee Placement co-coordinator College festival organizing committeCompleted my bachelor of.

FAQ

Frequently asked questions about Pragna Baratikke Rajendrakumar

Quick answers generated from the profile data available on this page.

What company does Pragna Baratikke Rajendrakumar work for?

Pragna Baratikke Rajendrakumar works for Points.

What is Pragna Baratikke Rajendrakumar's role at Points?

Pragna Baratikke Rajendrakumar is listed as Performance and Growth Marketing Manager at Points at Points.

Where is Pragna Baratikke Rajendrakumar based?

Pragna Baratikke Rajendrakumar is based in Toronto, Ontario, Canada while working with Points.

What companies has Pragna Baratikke Rajendrakumar worked for?

Pragna Baratikke Rajendrakumar has worked for Points, Csc Generation, Sa Collective Inc, Wirecard, and Olam.

Who are Pragna Baratikke Rajendrakumar's colleagues at Points?

Pragna Baratikke Rajendrakumar's colleagues at Points include Kelly Sacco, Jairo M. Calderon, Kristian Maranan, Olivier Chung, and Cristiano Lages.

How can I contact Pragna Baratikke Rajendrakumar?

You can use AeroLeads to view verified contact signals for Pragna Baratikke Rajendrakumar at Points, including work email, phone, and LinkedIn data when available.

What schools did Pragna Baratikke Rajendrakumar attend?

Pragna Baratikke Rajendrakumar holds Master Of Business Administration - Mba, Contemprorary Marketing Management, 3.22/4 from S P Jain School Of Global Management.

What skills is Pragna Baratikke Rajendrakumar known for?

Pragna Baratikke Rajendrakumar is listed with skills including Leadership, Social Media, Salesforce.Com, Brand Development, Facebook Marketing, Instagram Analytics, Microsoft Powerpoint, and Marketing Analytics.

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