Pragna Baratikke Rajendrakumar Email & Phone Number

Toronto, Ontario, Canada

Points is a global leader in powering loyalty commerce and, has been changing the way loyalty program members get and use their points and miles.As a performance and growth marketing manager at points, I am responsible for planning and executing performance-driven media campaigns, implementing new customer acquisition strategies across digital channels as well as identifying strategic testing opportunities to achieve pipeline goals for Point's airline and hotel partners. My role also involves optimizing and analyzing historical and current media performance across different platforms, leveraging internal and external data to maximize campaign revenue and improve budget efficiency. I work closely with partner managers, data scientists and external vendors to identify market trends and increase ROAS & CTR across successful segments.Currently responsible for Points' Airlines and Hotel Partners: United Mileageplus, Southwest RapidRewards, Choice Hotels - Choice Privileges, Copa ConnectMiles, JetBlue Trueblue Points

Toronto, Ontario, Canada

CSC Generation is a venture capital that acquires store and catalog based retailers, and transform them into high performing, “digital-first” brands. Top Companies under portfolio includes: Sur La Table, Z Gallerie, and One Kings Lane

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Conducted comprehensive market and competitor research, audited social and digital landscape• Strategized digital campaigns and lead generation strategies to increase brand awareness, generate leads and increase engagement across social platforms• Worked on developing social media plans for client accounts • Worked closely with marketing team to create content strategy and social calendar for the company. • Developed Marcom strategies by coordinating across teams

Dubai, United Arab Emirates

Communications & Branding• Managed a team of communication specialist & graphic designer• Lead re-branding marketing project across Wirecard ME• Established end-to-end corporate communication process which enhanced collaboration amongst internal & external stakeholders • Spearheaded Wirecard’s participation in Middle Eastern award ceremonies • Implemented & monitored intranet space – Wirenet; Implemented campaigns increased engagement by 65% in 8-month duration Marketing, Analytics & Insights• Organized & executed marketing events, trade shows, & conferences. • Lead Wirecard Middle East’s first sponsorship event, Travel Tech Middle East 2019, generated 80+ new leads • Worked with clients to generate insights for the pre-paid card program, which generated new revenue stream & increased cards issued to 50,000 in less than 6 months Content Marketing & Social Media • Lead development of unique, engaging, solution-oriented content that scaled to global marketplaces, while maintaining visual clarity & consistency with brand standards • Lead & supported creation of content, design & layout for all communication assets –including magazines, articles, newsletters & digital communications • Planned & generated content for social media channels for Wirecard ME & used social media management tools to improve assets • Tracked and reported content effectiveness metrics to stakeholders

Dubai, United Arab Emirates

Olam International Dmcc is a leading food and agri-business company in the world. • Market Research for new market entry strategy for GCC region • Formulated B2B market entry strategies and designed distribution, pricing and promotional strategies for the B2B segment.

Master Of Business Administration - Mba, Contemprorary Marketing Management, 3.22/4

Activities and Societies: Member-Placement committeeS P Jain School of Global Management, Degree and accreditation by TEQSA, Australia.

Bachelor Of Engineering (B.E.), Computer Science And Technology

Activities and Societies: Magazine committee Placement co-coordinator College festival organizing committeCompleted my bachelor.