As a Chief Digital Officer at The Secretariat and VTV Gujarati, I lead the digital transformation and innovation of two media organizations with a mission to provide credible, engaging, and diverse news and content to the public. I have over 16 years of experience in strategy, digital marketing, account management, creative communication, content marketing, pre-sales, project management, and team management in government and corporate sectors.I have a proven track record of setting up and scaling the digital marketing vertical for two different organizations and turning them into profitable ventures. I have also led the business turnaround project with a 100% increase in traffic and revenue of the portal using marketing and monetization innovations. I have managed end-to-end digital marketing projects for clients such as Sambhaav Media, Adani Group, Zydus Pharma, Vibrant Gujarat, Tourism Corporation, Sports Authority, Gujarat Government, and many more. My core skills include strategy direction and execution, digital marketing and online ads, marketing management, brand management, campaign management, partnership and monetization, pre-sales and presentations, go to market (GTM), team management, and project management. I have a PG Diploma in Intellectual Property Rights and certifications in User Experience Design Fundamentals, Google Analytics for Beginners, and Advanced Google Analytics.