Pragya .

Pragya . Email and Phone Number

Category Marketing Head || Personal Care || D2C || FMCG @ NAT HABIT
Pragya .'s Location
Gurugram, Haryana, India, India
Pragya .'s Contact Details
About Pragya .

I am an IIM alumnus with experience of creating new businesses in Personal Care, Consumer Goods and Telecom. Currently working on building an innovative, consumer led, "fresh" Product and Brand Portfolio for a D2C startup - Nat Habit. I have build disruptive and unique products. Revolutionising the way personal care products are consumed by users.I am known for my versatility and agility. I blend in and yet stand out. I am an optimal mix of left and right brain that thrives on both creativity and analysis. Always eager to learn and grow, I never settle.

Pragya .'s Current Company Details
NAT HABIT

Nat Habit

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Category Marketing Head || Personal Care || D2C || FMCG
Pragya . Work Experience Details
  • Nat Habit
    Director - Category Head
    Nat Habit Jul 2023 - Present
    Gurugram, Haryana, In
  • Nat Habit
    Associate Director - Product Marketing & Strategy
    Nat Habit Aug 2020 - Jul 2023
    Gurugram, Haryana, In
    Building Nat Habit, one SKU at a time.- Devised product roadmap and successfully launched 28 products (162 SKUs)- Conceptualised and brought to life- differentiated and disruptive personal care products like Methi Jal, Hair Balm, Ready-to-apply Henna paste- Contributed to 12X revenue growth and 3X AOV growth in span of 18months
  • Kohler Co.
    Global Product Marketing Manager
    Kohler Co. Apr 2020 - Aug 2020
    Kohler, Wisconsin, Us
  • Kohler Co.
    Channel Marketing Manager
    Kohler Co. Aug 2018 - Apr 2020
    Kohler, Wisconsin, Us
    • Delivered the revenue of 275 Cr and growth of 16% by driving new products penetration in FY 19 -20• Designed & executed GTM strategy for 8 New Product Launches; Developed all assets & 360-degree communication, distribution and activation plan, consumer, trade & sales promotion, trade & sales incentives, BTL, trade marketing plans including sales support and training to maximize sales• Conceptualised and executed the project to build unique Kohler Experience Centre in 16,500 sq ft in India• Awarded Marketing Excellence Award for GTM and Execution - 2019• Executed Colours by Kohler Campaign to increase sale by 35%– Doubled in-store display, VM, TVC, Digital, Ecommerce• Created New Retail Showroom Entity and key to standardise and optimise the in-store display products
  • Vodafone
    Vbs Marketing Manager (Acquisition)
    Vodafone May 2017 - Aug 2018
    London, Gb
    • Drove postpaid acquisition for enterprise segment, Karnataka Circle-2nd position in country• Worked on commercials and pricing to maximize Gross Acquisition and realised revenue of ~52Cr INR, FY 17-18• Responsible for New Product Development, configuration, launch and Pricing strategies for effective execution in circle• Managing BTL, trade marketing, schemes, promotion planning and branding initiatives at circle level• Awarded as Best Marketer for VBS for best initiates and placing Karnataka circle at top in national scoreboard• Awarded Vodafone Star for running successful marketing campaigns in acquisition in FY ‘17-‘18
  • Vodafone
    Key Account Manager
    Vodafone Sep 2015 - Apr 2017
    London, Gb
    - Drove postpaid sales revenue for over 150 NHQ National Corporates and Government Accounts in Rewari Zone-5 territories (Haryana Circle) by adding quality sales with high ARPU- Handled corporate accounts and client relationship - spearheading the entire sales opportunity by providing differentiated value proposition to the customers and achieved business growth- Managed a team of 15 direct sales associates to increase acquisition and realized revenue of Rs 6 Cr-Infrastructure planning and Channel Management – Managed 3 channel partners and 15 FOS to drive business objectives- Increased the average monthly gross adds by 20% by improving COIP extraction
  • Redington Gulf
    Management Trainee
    Redington Gulf May 2014 - Jul 2015
    Dubai, Dubai, Ae
  • Tata Steel
    Summer Trainee
    Tata Steel Apr 2013 - May 2013
    Mumbai, Maharashtra, In
    - Developed GTM strategy for a new product in agriculture division by suggesting alternate channel- Proposed the roadmap of Kisan Mela at Hyderabad, focusing upon promotion, branding & execution

Pragya . Skills

Social Media Microsoft Office Powerpoint Microsoft Excel Photoshop Market Research Marketing Communications Marketing Management Strategy Management Research Team Management Marketing Business Development Product Development Marketing Strategy Business Strategy Competitive Analysis Business Analysis Product Management Teamwork Key Account Management Sales Sales Management Negotiation Operations Management

Pragya . Education Details

  • Indian Institute Of Management, Kozhikode
    Indian Institute Of Management, Kozhikode
    Marketing
  • Institute Of Engineering And Technology, Lucknow
    Institute Of Engineering And Technology, Lucknow
    Electronics And Communications Engineering

Frequently Asked Questions about Pragya .

What company does Pragya . work for?

Pragya . works for Nat Habit

What is Pragya .'s role at the current company?

Pragya .'s current role is Category Marketing Head || Personal Care || D2C || FMCG.

What is Pragya .'s email address?

Pragya .'s email address is pr****@****ail.com

What schools did Pragya . attend?

Pragya . attended Indian Institute Of Management, Kozhikode, Institute Of Engineering And Technology, Lucknow.

What skills is Pragya . known for?

Pragya . has skills like Social Media, Microsoft Office, Powerpoint, Microsoft Excel, Photoshop, Market Research, Marketing Communications, Marketing Management, Strategy, Management, Research, Team Management.

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