Demonstrated leadership by taking on the role of primary reviewer for all dashboard enhancement and development initiatives within the team, overseeing and evaluating the quality of work to ensure alignment with project requirements and providing constructive feedback.Developed Business Requirements Documents (BRDs) and meticulously documented logic calculations for Key Account Manager (KAMs) Dashboards, ensuring alignment with project goals and accuracy of data representation.Conducted Knowledge Transfer (KT) sessions and delivered dashboard and IC training sessions for new team members, equipping them with problem-solving skills and technical proficiency to independently approach problem statements

Orchestrated multiple workstreams encompassing target segmentation, IC Design and Operations, Dashboarding, and post-launch analysis, ensuring seamless delivery from pre-launch to post-launch activities.Single-handedly built sales, inventory, and call dashboards, collaborating with onshore and vendor teams to ensure accurate understanding of datasets. Proactively managed business logic changes, enhancements, and dashboard maintenance tasks, contributing to improved operational efficiency.Established a monthly process for IC Operations, including the generation and delivery of reps' goal cards and scorecards.Actively participated in discussions with Veeva teams to understand DCR add/edits processes and regular MDM changes until the offshore team took over ownership.Conducted multiple ad hoc analyses, including sales performance drivers, reach vs sales analysis, quarterly goal setting, and gap identification in Veeva CRM. Performed exploratory data analysis (EDA) on DHC datasets to map HCPs to group practice locations, collaborating with SMEs for process understanding.

Developed comprehensive dashboards and reports to analyze the customer journey, evaluate campaign performance, and optimize conversion funnels, contributing to informed decision-making and enhanced marketing strategies.Spearheaded collaborative efforts with the tech team to mitigate fraud by drivers and riders across the system, resulting in a notable 10% reduction, showcasing strategic thinking and cross-functional partnership skills.Created reports and dashboards to monitor install numbers and booking requests generated by users acquired via Google and Facebook ads, achieving 5x demand in targeted locations. Implemented retention campaigns, introducing new discount structures that increased ride by 2% and booking numbers by 10%.Developed an end to end structure for calculating marketing cost from various acquisition sources, saving over 30 hours per week & decreasing error rates. Automating the P&L Report for ride vertical, utilized by senior stakeholders of demand and supply team

Built and reported Business KPIs for senior leadership and partnered with stakeholders to deliver relevant analysis and insights. Analyzed clickstream level digital touchpoints and omni-platform purchase patterns to increase conversion rates and member retention rates for clients.Collaborated with Fortune 100 Sports Retailer's Merchandizing and Planning team to identify customer attributes contributing to product sales, enabling data- driven decisions.Projects included problems spaces like Customer segmentation, Market basket analysis, assortment planning etc