Pragya Tiwari

Pragya Tiwari Email and Phone Number

Category Management @duckduckbaby | Social Media | Bachelor of Fashion Technology @ duckduckbaby
Pragya Tiwari's Location
Gurugram, Haryana, India, India
About Pragya Tiwari

𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 | 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐅𝐚𝐬𝐡𝐢𝐨𝐧I'm a passionate E-commerce & Social Media Manager with 2+ years of experience building brand awareness and driving sales in the fashion industry. Skilled in managing all aspects of the e-commerce lifecycle, from platform design to social media strategy and content creation. Adept at data analysis and leveraging customer insights to optimize marketing efforts.𝐊𝐞𝐲 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:-E-commerce Management (Shopify)-Social Media Marketing (Content Creation, Scheduling, Analytics)-SEO & Website Optimization-Design (Fashion Catalogs, CADs, Graphics)-Production Management & Analysis𝐎𝐩𝐞𝐧 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡:E-commerce professionalsFashion & Retail enthusiastsSocial Media marketers

Pragya Tiwari's Current Company Details
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Category Management @duckduckbaby | Social Media | Bachelor of Fashion Technology
Pragya Tiwari Work Experience Details
  • Duckduckbaby
    Junior Category Manager
    Duckduckbaby Oct 2024 - Present
    Noida, Uttar Pradesh, India
  • Groyyo
    E-Commerce And Social Media
    Groyyo Dec 2022 - Oct 2024
    Gurugram, Haryana, India
    𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐒𝐭𝐲𝐥𝐨𝐦𝐚𝐧𝐢𝐚 (𝐆𝐫𝐨𝐲𝐲𝐨)-Owned e-commerce operations on Shopify for Stylomania, including platform design, product listings, inventory, and customer journey optimization.-Grew brand awareness and engagement through strategic social media marketing (content creation, scheduling, analytics).-Crafted SEO-optimized website copy and executed email marketing campaigns to boost sales.-Collaborated on strategic initiatives like the ODOP government program storefront.-Managed design aspects (catalogs, CADs, tech packs, website graphics) and production processes.-Handled SOCIAL MEDIA MARKETING for the brand on all Social Platforms ( Instagram, Facebook, LinkedIn, Twitter), creating graphics, curating content and overseeing analytics-Constantly reached out for Influencer Marketing and successfully catered big pop-up events ( 32nd Avenue, Worldmark, etc.) to increase Brand Awareness-Managed Product Listing and Analysis on various marketplaces including AJIO, AMAZON and FLIPKART𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐞𝐫 | 𝐆𝐫𝐨𝐲𝐲𝐨-Managed all aspects of the merchandising process for the Clovia activewear ( Sample Development, Production Status, WIP Management)-Managed SCF (Supply Chain Finance) orders for IGAM and DAMENSCH.-Created technical specifications (Tech Packs) for R&B KIDS.-Developed a catalog showcasing product offerings for COPPEL, a potential client.
  • Boredombox
    Branding & Digital Marketing Freelancer
    Boredombox Mar 2023 - May 2024
    Gurugram, Haryana, India
    -Developed a cohesive brand identity for Boredom Box, designing logos, color palettes, and packaging that resonated with the target audience.-Crafted engaging social media content (posts and reels) using strong graphic design skills to capture user attention.-Managed and designed the Boredom Box website, ensuring a visually appealing and user-friendly experience.-Contributed to photo shoots, aligning visual content with brand strategy and customer preferences.
  • Tailnest.Com
    Social Media Manager
    Tailnest.Com Jul 2022 - May 2023
    Gurugram, Haryana, India
    𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞 𝐁𝐫𝐚𝐧𝐝 & 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 | 𝐓𝐚𝐢𝐥𝐧𝐞𝐬𝐭-Delivered comprehensive brand management solutions, including graphic design and social media marketing.-Crafted engaging social media content that resonated with target audiences.-Executed social media marketing strategies to increase brand awareness and engagement.-Contributed to brand storytelling and visual identity through design expertise.
  • V-Bazaar Retail
    Assistant Buyer
    V-Bazaar Retail May 2022 - Dec 2022
    Gurugram, Haryana, India
    𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐁𝐮𝐲𝐞𝐫 | 𝐌𝐞𝐧'𝐬 𝐖𝐞𝐚𝐫 (𝐕-𝐁𝐚𝐳𝐚𝐚𝐫 𝐑𝐞𝐭𝐚𝐢𝐥)-Managed vendor relationships, ensuring timely follow-up and adherence to receiving plans.-Optimized assortment planning and range development for the Men's Wear department.-Conducted daily sales analysis to identify trends and forecast future demand.-Performed competitor benchmarking to stay ahead of market trends.
  • V-Mart Retail Ltd.
    Retail Planner Intern
    V-Mart Retail Ltd. Jan 2022 - May 2022
    Gurugram, Haryana, India
    𝐑𝐞𝐭𝐚𝐢𝐥 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐧-Led the expansion of the Women's wear category, contributing to a 30% increase in sales through strategic assortment planning.-Conducted comprehensive market research, including competitor benchmarking (6 brands) and e-commerce analysis (4 websites) to identify trends and customer preferences.-Utilized data analysis skills to forecast demand with 95% confidence level using linear regression and developed a store clustering model to segment customer preferences across 314 stores.Impact: Increased sales by 30% through strategic planning.Skills: Market research, competitor analysis, e-commerce data analysis, demand forecasting (linear regression), customer segmentation.Quantifiable results: 95% confidence level in demand forecast, identified 3 distinct customer segments.
  • Ricoz
    Graphic Designer
    Ricoz Nov 2021 - Mar 2022
    India
    𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 𝐋𝐞𝐚𝐝-Managed a team of 10 junior designers, providing creative direction and fostering a collaborative design environment.-Delivered a wide range of graphic design projects for diverse clients across apparel, beauty, food, architecture, confectionery, and more. This included social media posts, catalogs, logos, carousels, and reels.
  • Raymond Limited
    Project Intern
    Raymond Limited Jun 2021 - Aug 2021
    Bangalore Urban, Karnataka, India
    𝐀𝐩𝐩𝐚𝐫𝐞𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐈𝐧𝐭𝐞𝐫𝐧-Conducted a detailed time and motion study to identify bottlenecks in the trouser production line.-Implemented process improvements that resulted in a 10% increase in production output.-Utilized time study software (Time SSD) and advanced Excel for data analysis.

Pragya Tiwari Education Details

Frequently Asked Questions about Pragya Tiwari

What company does Pragya Tiwari work for?

Pragya Tiwari works for Duckduckbaby

What is Pragya Tiwari's role at the current company?

Pragya Tiwari's current role is Category Management @duckduckbaby | Social Media | Bachelor of Fashion Technology.

What schools did Pragya Tiwari attend?

Pragya Tiwari attended National Institute Of Fashion Technology, India, Bal Bharti School - India.

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