Praise Aderinwale Email & Phone Number

Nigeria

Design agency founded by me where we partner with exceptional teams to craft innovative solutions across Fintech, AI, and DeFi industries. Portfolio includes:Rubicon Finance: A decentralised protocol facilitating open trading of digital assets. I redesigned the product to enhance user experience, resulting in a visually intuitive interface that drove increased traffic.• Led the redesign process resulting in a traffic boost of 7,000+ new unique users, and a trade volume increase of $85,000+ in the first month of use.•Built out and implemented a design system that ensures design consistency and scalability.BimpeAI: An AI startup that helps to perform tasks, manage meetings, and emails easily from a chatbox.• Led product research to design, develop, and launch the product MVP and marketing landing page, effectively communicating the product’s value propositions to users.• Developed the initial brand and visual language, ensuring consistency, usability, and efficiency across all touchpoints.Cardsstack: A Fintech product providing virtual wallets and cards with flexibility for global payment from any part of the world.• Reimagined efficient virtual account management, enabling users to switch between different currencies within their Cardsstack wallet seamlessly.• Successfully streamlined the card creation process, reducing friction and minimizing the time required for users to customize virtual cards to 3 minutes.

Off-ramping crypto aggregator, driving crypto adoption by enabling crypto purchases with local currencies.• First hire at FLUUS, oversaw product concept development, design of products, and brand imagery for marketing efforts. Promoted to lead overall design workflow after 2 months for driving fast impact.• Led the adoption of a comprehensive design system, documenting design components, guidelines, and best practices that promoted consistency and reduced development time.

Web 3.0 focused tech lab, pioneering solutions to contribute to how the future of work should be.• Led the research and design of Kacha’s onboarding navigation system, resulting in a reduced onboarding time by 60%.• Designed and A/B tested a marketing pager to promote Kacha’s offerings, boosting engagements through a cohesive brand experience.

Lagos, Nigeria

Design and Web Development agency helping businesses craft and manage online visibility for business success.• Led the overall product design process from research to shipping to development, conducting strategic brainstorming, developing creative briefs, and executing designs with creativity and precision. Some products developed includeSpyderweb with a 100% increase in user retention and a 65% conversion rate.Shudofsky with a 50% increase in client engagement and a 30% boost in leads.Yoke Network (Mobile app), with a 120% user activation rate and a 35% increase in signups.Smoov App with 200% Growth in User time spent on the app.

United Kingdom

- Led the successful launch of an MVP by effectively organizing, managing, and streamlining the design workflow and workload. Collaborated with the creative team to optimize resources and adhere to the established production process, resulting in an efficient and successful outcome.- Implemented and managed the company's design system to maintain uniformity across all design products, resulting in a cohesive visual identity for the brand. Continuously refined the visual design for new products and features, ensuring a consistently high standard of design quality and contributing to the overall success of the company.

United Kingdom

- Innovated the design process by developing and testing new research theories, resulting in the implementation of cutting-edge and alternative design solutions. Contributed to the advancement of the company's design approach, delivering exceptional and unparalleled results.- Communicated best practices for design and reasoning behind UX decisions to key stakeholders, team members, and developers in the team which helped to refine the overall design process.

Lagos, Nigeria

Edtech non-profit delivering tech training to young adults, sponsored by various partners in Nigeria.• Collaborated with the leading communication-tech company in Africa to create promotional materials, resulting in a significant increase in reach compared to the previous year.• I designed and produced visually impactful content for various media, including posters, social media flyers, and promotional materials for both print and digital platforms.

Bachelor'S Degree, Fine And Applied Arts

Professional Course, Foundations Of User Experience (Ux) Design