- Digital Project Management, Client Servicing & Team Handling - In charge of digital strategic media planning & buying and client servicing for Bajaj Consumer Care, Danone Protinex,GNC Whey Protein, TBZ, BIC Cello and all other Motivator Mumbai’s account• Helping Business development team in acquiring business through research, strategy, planning.• Strategic alliance with digital partners for the brand and explore new channels which can increase effectiveness of reaching out to the target audience of potential retailers.

Drive Media Strategy, planning & buying across all Online mediums to deliver maximum returns on the brand investments done.Set up and monitoring of the campaigns in Adwords, Facebook, twitter and other mediums for the better ROI.Campaign Performance analysis through Google analytics and pre-campaign strategies through tools like Comscore.Well versed knowledge of getting work done from the affiliates network to achieve the deliverable in performance based campaign (CPL,CPS, CPV etc.)Research online and suggest for the Tools online - Pre campaign strategy and post campaign analysis.Helping Business development team in acquiring business - research, strategy, planning has to be done.Identify key partnerships for the brand and explore new channels which can increase effectiveness of reaching out to the target audience of potential retailers.

• Deep‐dive into consumer mapping and drive performance marketing solutions.• Work with cross functional teams to optimize all digital assets and drive generation of relevant traffic.• Monitor and report on campaign performance and rigorously conduct analysis to achieve all set conversions.• Proactively research campaign issues, creating and executing action plans based off findings in order to effectively concentrate on ROI.• Implement search initiatives and drive key processes such as keyword research, competitive analysis, on‐page optimization, content optimization, meta‐tag creation, link development and more.• Rigorously follow‐up on all data available to create all possible tangible reports.• Developing and implementing On Page & Off Page SEO strategies for company and client’s websites.• Optimizing the Landing Pages & Microsites by improving the UI & UX.• Use marketing automation tools like Leadsquared for lead nurturing to ensure maximum conversion of prospects into clients with a proper data flow from the email assets, through the landing page and into the target database.• Technical Analysis of Client Websites & suggesting responsible teams for expected improvements.• Tracking & analyzing traffic data with Google Analytics and taking corrective actions to deliver qualified traffic & leads.• Daily, Weekly, Monthly campaign performance reports to client.• Management to optimization of PPC Campaigns in search, display and mobile networks.• Handling paid campaigns in Google, MSN, Facebook, Linkedin.• Meeting with expected ROI of clients.• Media Planning and Media Buying • New Media platforms research & recommendations.

- Team Handling and Project management- Market research, Competitive analysis, Email marketing and Digital marketing activities- Planning and implementation of the strategy for online marketing activities• Team Management - Handling a team of Social Media Executives, Animator and Internet researchers.• Project Management - • Coordinating and consulting with developers, designers, testers, executive teams and customer service to make proper marketing and promotional strategies.• Tracking all tasks and activities through project management application such as Redmine, Basecamp and Jira.• On page SEO activities like sitemap building and submission, keyword analysis for website content, title tag and Meta description.• Off page SEO activities like forum submission, bookmark sharing, article submission, PR release, online advertisement and Q&A discussion.• Derive email marketing strategies and implement email marketing campaigns.• Customer Relationship Management by using In-house, Infusionsoft, and other online CRM. • Perform market research for developing strategies related to product design, product rollout, customer acquisition, and customer retention.• Tracking and analyzing industry statistics and trends along with market performance, customer’s requirement, competitor’s analysis, sectorial analysis and market research.• Portal visit and website activity tracking through Google Analytics, Google Webmaster, Moz, Crazy Egg and other SEO tracking tools.• Online media activities, web traffic building, demographics reach activities and sales activities through Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and other social media portals.• Acquire intelligence related to competitor’s marketing, sales, and product development strategies.• Identify prospective clients.• Oversee all activities related to data acquisition and entry.

Providing professional administrative, marketing & creative assistance to clients based in US, UK & Australia. • Email marketing - Managing and sending out emails, creating report after each and every email blast.• Secondary Research – Data mining, Internet research for company’s details, competitor’s details, industry report, information related to products and services and all other information as per the client’s requirement.• Digital marketing- Manage social media profiles and business pages on Facebook, Twitter and LinkedIn. • Blog management through Wordpress, Blogspot and Tumblr etc.• Maintaining good Google and Yahoo search result with proper on-page SEO activities and off-page activities through forums, social bookmarking sites, online ratings and reviews, etc.• Competitive analysis, research on competitor’s facts and creating report on Excel with formulas, charts, graphs and PPT as per the client’s requirement. • Market research for determining brand awareness, understanding customer needs and understanding market penetration.• Analyzing client’s need & requirement and ensure clients tasks are achieved on time with zero percent error.• Handling day-to-day activities in co-ordination with clients for smooth business operations.• Keeping communication by e-mail, IM, fax & telephone to related departments, clients & consultants.