Prajval Shetty Email & Phone Number

Bengaluru, Ka, In

Bengaluru Area, India

Heading the Marketing segment for NetConnect Global India to increase brand awareness, leads, and customer retention. Responsible for building the marketing team over time and improve the overall brand position of NetConnect Global India in the Technology and Service space.

Bengaluru Area, India

Responsible for website design and planning in the launch of a new brand “Relyeon.com”, duties included brand strategy, positioning, market research, pricing structure, product placement, customer service and social media management. Managed and executed digital brand marketing campaigns in the channels of SEM, SMM and SEO and hired third party Company to develop micro sites and corporate website. Selected Results:• Increased social media ROI by 300 % and digital marketing lead… Show more Responsible for website design and planning in the launch of a new brand “Relyeon.com”, duties included brand strategy, positioning, market research, pricing structure, product placement, customer service and social media management. Managed and executed digital brand marketing campaigns in the channels of SEM, SMM and SEO and hired third party Company to develop micro sites and corporate website. Selected Results:• Increased social media ROI by 300 % and digital marketing lead generation by 200%.• Grew Social Media engagement by more than 5x.• Optimised website and launched the product on Amazon, Flipkart.• Convinced management to change product pricing backed by market research and competitor analysis Show less

Bangalore

Built and led internal team to replace reliance on expensive external agency, provided strategic and tactical guidance to team of 3 with accountability for all social media channels (Facebook, Instagram, YouTube, etc) along with company blog, email marketing campaigns, and SEO/SEM strategies, collaborated with marketing and company executives to ensure strategy aligns with company objectives.Selected Results:• Increased social media ROI by 200 % and digital marketing lead generation… Show more Built and led internal team to replace reliance on expensive external agency, provided strategic and tactical guidance to team of 3 with accountability for all social media channels (Facebook, Instagram, YouTube, etc) along with company blog, email marketing campaigns, and SEO/SEM strategies, collaborated with marketing and company executives to ensure strategy aligns with company objectives.Selected Results:• Increased social media ROI by 200 % and digital marketing lead generation by 150%.• Grew Social Media engagement by more than 10x.• Improved Google AdWords ROI by 100%.• Launched first concerted e-mail marketing strategy and grew contact database by 100%.Strategies:• Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.• Led transition of company blog from proprietary software to HubSpot in order to enable a number of employees to create and post content at will.• Developed engaging, viral content to build social media audience, including contests, original videos and crowd sources voting applications. • Revamped PPC advertising and removed under performing or costly ads, resulting in an immediate performance improvement, Conducted A/B tests to optimise all ads.• Audited content to identify SEO/ traffic generation opportunities and then led team of freelance writers to create high impact “cornerstone” content. Show less

Bengaluru Area, India

Responsible for product development and site planning in the launch of a new brand “Alphaarmour.com”, Duties included brand strategy, positioning, market research, pricing structure, product sourcing, vendor management, customer service and social media management. Managed and executed digital brand marketing campaigns in the channels of SEM, SMM and SEO, trained and mentored technical teams on SEO best practices, oversaw the development of the company’s micro sites and corporate website… Show more Responsible for product development and site planning in the launch of a new brand “Alphaarmour.com”, Duties included brand strategy, positioning, market research, pricing structure, product sourcing, vendor management, customer service and social media management. Managed and executed digital brand marketing campaigns in the channels of SEM, SMM and SEO, trained and mentored technical teams on SEO best practices, oversaw the development of the company’s micro sites and corporate website. Managed a team of 5 online marketers.Selected Results:• Achieved a social media ROI of 500 % and digital marketing lead generation of 250%.• Grew Social Media engagement by more than 20x.• Awarded as one of the fastest growing and most innovative brands by Hype Foundation.• Improved Google AdWords ROI by 200%.• Launched first concerted e-mail marketing strategy and grew contact database by 200%. Show less

Coventry, United Kingdom

Worked for Culturae Mundi, winner of the 2013 Coventry Community Cohesion Awards for the Public Sector which helps learn and promote culture in Coventry, UK. I worked as an Adviser for the organization to host their web services, social media and expand their infrastructural reach. Skills Developed and Achievements:• Ability to build relationships, influence and motivate others.• Played an active role as part of a small team. This improved my ability to communicate with… Show more Worked for Culturae Mundi, winner of the 2013 Coventry Community Cohesion Awards for the Public Sector which helps learn and promote culture in Coventry, UK. I worked as an Adviser for the organization to host their web services, social media and expand their infrastructural reach. Skills Developed and Achievements:• Ability to build relationships, influence and motivate others.• Played an active role as part of a small team. This improved my ability to communicate with different groups of staff across the company.• Working with the international community and culture.• Developed a professional approach to dealing with both colleagues and clients.• Ability to work within a given point of time and limited resources. Show less

United Kingdom

My own venture Imprezza,a freelancing web development and virtual advisory that deals with designing and developing webpages and providing assistance in building business presence online. Skills Developed and Achievements:• Ability to design and develop innovative websites.• Technical ability to successfully deliver results.• Successfully designed and built web sites for many local companies in UK, Spalding Associates (spalding-associates.co.uk) and Microbuzz… Show more My own venture Imprezza,a freelancing web development and virtual advisory that deals with designing and developing webpages and providing assistance in building business presence online. Skills Developed and Achievements:• Ability to design and develop innovative websites.• Technical ability to successfully deliver results.• Successfully designed and built web sites for many local companies in UK, Spalding Associates (spalding-associates.co.uk) and Microbuzz (microbuzz.co.uk).• Designed a new concept website for Coventry University which is supposed to be in action from next year.• Successfully assisted many local companies in UK to flourish and expand their business online. Show less

Master Of Business Administration - Mba, Information Technology, 2:1

Activities and Societies: Global Leader Program Courses Completed : Marketing; Financial Analysis; Change Management; IT/IS Strategy.

Bachelor'S Degree, Information Technology, 65%

Activities and Societies: eSports team Modules: C; C++; JAVA; UNIX; Computer Graphics; Artificial Intelligence; System Analysis.

High School, Cbse, 75%

Activities and Societies: Sports A good foundation means path to a good future. Kendriya Vidyalaya without doubt No.1 Institution.