Playing with Data to help companies generate revenue.📈I am a Data Analyst with 2.8 years of hands-on experience in leveraging advanced data science, machine learning, and statistical modeling techniques to drive business growth and optimize decision-making. With a solid foundation in Python, SQL, and machine learning, I specialize in delivering actionable insights through data visualization, and cost optimization strategies.Currently, I work at Merkle DGS, where I have contributed to impactful projects for major clients in sectors such as retail, banking, and finance. For instance, I developed pricing strategies and predictive models for one of the top home improvement retailers in the United States, resulting in significant improvements in sales and margin optimization. My expertise spans a range of domains, including customer segmentation, financial analytics, and performance analysis, allowing me to deliver solutions that help organizations make data-driven decisions.I have a strong track record of creating high-impact dashboards,and using machine learning models to solve complex business challenges. Some of my notable achievements include leveraging Natural language for actionable insights,optimizing customer segmentation for a fintech company,and developing a comprehensive pricing dashboard that directly impacted revenue of one of the top home improvement retailer.With a background in Computer Science and a passion for continuous learning, I strive to bring innovation and efficiency to every project. I am particularly interested in solving problems that intersect data science with business strategy, and I'm always looking for new opportunities to collaborate on challenging projects.Let's connect if you're interested in discussing how data science and analytics can support your business goals.
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Senior AnalystDentsuBengaluru, Ka, In -
Data Analyst | Data ScientistMerkle Dgs Jul 2022 - PresentBangalore Urban, Karnataka, India–Identify products with economic costs greater than the discounted price, contributing to pricing and assortment decisions for one of the world’s largest retailer client.–Addressed the problem of reduced month-on-month sales growth compared to year-on-year sales growth, capturing seasonal, attrition, and sales-deviation patterns.–Created dynamic dashboards showcasing the effectiveness of loyalty programs to monitor and analyze promotions across stores and time periods.–Helped the bank in credit card acquisition campaigns by monitoring responses, optimizing budget allocation, and tracking expenses, resulting in an 18% increase in customer engagement.–Analyzed the financial data of one of the top banks segmenting them by DMA mapping for cross-selling products, leading to increased product ownership.–Assisted the Bank in investment and private wealth management portfolio analysis, providing high-revenue-impact insights.–Implemented NMF and Bertopic topic modeling algorithms to structure and analyze millions of user feedback comments.–Collaborated with the business team to identify critical issues impacting revenue and user experience.–Enhanced the natural language processing tool of Qualtrics by adding a topic-tagging feature, reducing time complexity from exponential to linear (from 3 hours to 10 minutes).–Developed a machine learning model to analyze product quality and trust drivers.–Built a hierarchical neural network model for customer segmentation, increasing the F1 score to 80%.–Analyzed competitive brand comparisons, focusing on experience, ease of use, trust, and other metrics from survey data. -
Data AnalystMerkle Dgs Mar 2022 - Jul 2022Bangalore Urban, Karnataka, India
Prajwal Shinde Education Details
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Computer Science
Frequently Asked Questions about Prajwal Shinde
What company does Prajwal Shinde work for?
Prajwal Shinde works for Dentsu
What is Prajwal Shinde's role at the current company?
Prajwal Shinde's current role is Senior Analyst.
What schools did Prajwal Shinde attend?
Prajwal Shinde attended Gogte Institute Of Technology, Belgaum.
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Prajwal Shinde
Growth Engineer | Top Swe Voice ☀️ Skilled In Javascript, React, Node.Js, Mongodb, Typescript, Nextjs And More...India -
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