Prajwal Reddy Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bangalore Area, India

ARO (Anti-Rape Organisation) is an independent non-governmentalorganisation. We were established on 20th July 2014 to reaffirm thestatus of a woman in our society. We as a team wanted to tackle theproblems faced by women in a more effective way to make impacts andtouch lives. Our paramount concern in this growing world is that thewomen are losing all her values day by day and us as human beingswanted to give back her status. Brutal violence’s against women hasbeen increasing day by day. Statistics show that every minute 22 womenare raped or become victims of domestic violence. The anti-rapeorganisation (ARO) believes that people should not just blame thegovernment, police and other institutions for the current scenario inthe city but it is rather the responsibility of each and everyindividual to come forward and do something about it. That is why weare here always ready to work for the upliftment and betterment of thewomen in our country.

Bengaluru, Karnataka, India

•Creating & managing the paid campaign with $150K monthly budget, Increased traffic by 350%, at target ROAS•Promoted brand through digital marketing & solidified online presence to boost sales by 15%•Manage complex data & business analyses to assist management in the development of marketing tactics & business plans •Responsible for building Media Mix Model & Collaborate with both front-line marketers & senior leaders•Perform root cause analysis on complex data anomalies & work closely with data stewards to define best practice•Developing data standards to drive better ads experiences•Generating actionable insights, with business goals in mind, by analyzing digital & marketing data sources.•Structure & analyze data using techniques like EDA, cohort analysis, funnel analysis & communicate actionable recommendations across the organization effectively• Identify & create action plans to address performance gaps• Developed analytical solutions for business problems with Regional Sales & Marketing, Products, Customer Experience & Decision Management teams•Design, execute, measure & implement learnings from A/B tests to enhance the user experience & drive deeper engagement & volume of qualified users•Create Media dashboards & ad hoc reports showcasing present trends, progress rate against established KPIs, goals & lead-generation activities•Analyze to identify traffic trends, abandonment issues & opportunities involving site conversion rates• Assessing search effectiveness & making improvements as necessary, including interpreting & organizing data for decision-making• Identify & solve complex problems involving large-scale data analysis with a continuous focus on automation and simplification• Build analytic requirements, stories & work with agile and DMA teams to implement analytics data solutions•Exhibiting accountability for the measurable success of programs•Work with a team of paid marketers & mentor them to build a strong performance marketing team

Bengaluru Area, India

•Building digital marketing and data solution using data insights tools like Salesforce HubSpot, tableau, data studio & SAAS products•Planning & executing digital marketing campaigns across ATL, BTL, Social media to drive up awareness, consideration, and conversions•Correlate data from myriad sources to generate insights for performance reporting & suggest areas of growth for customers•Work with the peers of analytics engineers to create, manage, & enforce digital analytics tagging standards to ensure robust and consistent data i.e. captured for analysis.•Develop custom solutions using the Tag Management System for tracking user behavior & send the data to web analytics tools for building further analytics report. the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications•Analyse online customer behavior & online business performance, designing & developing new and innovative analytics methods.•Architect analytic solutions that tackle specific business problems, while considering end implementation and adoption.•Define & execute digital marketing campaigns across multiple channels such as Search, Display, Remarketing & Social•Leading all the digital marketing paid and organic campaigns for LearnCab•Devise campaign strategy & calendars basis overall platform goals and category-specific goals•Developing a deep understanding of campaign performance & constantly optimize to improvemarketing efficiencies and impact•Develop multi-functional anchor between Category, Creative, Content & Rest of marketing teams. Liaising with in-house Creative team to develop compelling creative assets designed to resonate with the campaign target audience.•Optimize marketing automation & lead nurturing processes through email, social & other inbound and outbound channels•Expertise on Audience behavior towards devices, placements, & A/B testing performance

Bengaluru Area, India

• Maintain and govern integrations across GTM tools Tag Management, Reports & Analytics, and Target.• Implementing and managing analytical tools necessary to support e-commerce channels, including any outside vendors-provided tools• Corporate Trainer for SEO, Digital Marketing, SMO, PPC, Social Media Marketing, Social Media Analytics, Google Analytics, Blogging, Affiliate Marketing, Social Media Marketing, Social Media Optimisation etc.• Managing analytics implementation by translating business requirements into documents.• Build digital media concepts/technicalities i.e. website, tagging, user, traffic, conversion funnel digital campaign data, A/B testing, building segmentations• Testing and validate the implementation of Google Analytics tagging changes throughout the development lifecycle.• Develop custom solutions using JavaScript with within Google Tag Manager for tracking user behavior with Google Analytics• Prepared and documented specifications for business intelligence reports.• Maintained and reviewed technical designs for development of reporting solutions.• Implement new analytics tags and strategically migrate old tag framework of GTM into the newly architected tagging framework of Google Tag Manager• Set digital marketing strategies using all necessary tools (e.g. website, SEO, PPC, social media, and blogs)• Research products, services and current strategies to identify new opportunities• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends• Build strong clients relationships through social media interaction• Keep up-to-date with our audience preferences and proactively suggest new campaigns• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency• Identify advertising needs• Establish best practices in digital marketing• Stay up-to-date with digital technologies developments

Bengaluru Area, India

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Performed variety of SEO tasks including keyword research, site optimizations, brand management, competitive analyses and inbound link building.• Conducting regular research into the industry to keep abreast of latest Google updates, search marketing technologies, digital trends.• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.• Reporting of campaigns with in-depth analysis on the performance of keywords, ad copies, bounce rates, etc.• Increased organic page views with reduction of bounce rates on websites.• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.• Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis,social media tracking, AdWords tracking and various other tools.• Monitoring the success of Social Media Campaigns through media analytics.• Managed social media campaigns on major and niche social networks• Managing the day-to-day running of the company's main social media accounts. • Developing a social media presence across a range of campaigns and day-to-day activities.• Tracked daily content and marketing promotions to decide success and/or failure, to better under- stand consumer behavior.• Assisting the company’s business development team in developing proposals within the digital marketing segment• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analyzing efficacy and Return on Investment (ROI) of all brand management events• Assisting the Senior Brand Manager in develop short and long-term strategic plans including annual business plans, media, promotion, and innovation strategy.

Bangalore Area, India

Results orientated market research analyst with conducting, analyzing and interpreting customer, competitor and market intelligence across the marketing spectrum on customer segmentations and product categories. Providing high quality, cutting edge research and have an understanding of the complex profile of consumers and how business can tap directly into their habits, aspirations, and attitudes.As a scrum master accomplished servant­leader capable of delivering large­scale software and Web development projects on time and on the budget by effectively collaborating, facilitating, leading and coaching multiple Scrum teams expert at driving the adoption and enforcement of Scrum rules, removing impediments and fostering self­management. Capable of bringing overwhelming enthusiasm and awareness to projects, applying expert judgment to the removal of impediments,keeping teams focused and delivering success in rapidly evolving and dynamic environments.• Facilitate scrum ceremonies (grooming, sprint planning, retrospectives, daily stand­ups, etc.)• Enact change and continuous improvement increasing the productivity of Scrum teams.• Empowered teams to self­organize and grow cross­functionality• Protect team from over­commitment, manage backlog and prioritize resolution of defects/bugs as evidenced by the on­time delivery of major initiatives• Met goal of addressing and resolving issues within 24 hours.• Manage the lifecycle of code development, from ideation to sprints to deployment.• Coordinate and manage code releases and shared APIs with other IT groups.• Communicate with other management, engineers, and product team to support specialists on product issues.• Track and communicate team velocity and sprint/release progress.• Guide marketing analytics and strategy development for new product launch customer

Mptp

Worked as a System Administrator (LINUX) in International Business Machine corporation (India) who as a Clint to Experis India for 1.5 Years (August 2013 to December 2014). As a System Admin-instructor, my primary responsibility was effective provisioning, installation/configuration, operation, and maintenance of systems hardware and software and related infrastructure. My Team was IBMSmart Cloud Enterprise+ which is a fully managed, security-rich and production-ready cloud environment designed to make sure enterprise-class performance and availability. SCE+ offers complete governance, administration and management control along with service-level agreements to align your specific business and usage requirements. Multiple security and isolation options built into the virtual infrastructure and network keep this cloud separate from other cloud environments. IBM Smart Cloud Enterprise+ is specifically designed for running critical enterprise workloads (includingOracle and SAP applications), as well as managed enterprise-grade cloud infrastructure for critical web, mobile and social applications, dev and test, industry-specific solutions (electronics and trans-portation) and data centre transformation.

Post Graduate Program In Data Science, Data Science

Bachelor Of Engineering (B.E.), Mechanical Engineering

Bachelor Of Engineering (B.E.), Mechanical, First Class With Distinction

School, High School