Built, coached and led a team of 4 Marketing Science Partners serving as measurement consultants to both internal cross functional stakeholders as well as external clients and agencies across the automotive vertical.Developed and executed the measurement strategy for the vertical and influenced clients towards measurement sophistication and experimentation mindset through a curated learning agenda that drives adoption of performance best practices on the platform.Sponsored internal meta analysis and external research to develop proof points showcasing efficacy of Meta ads in driving both long term brand and short term performance KPIs.Hired and nurtured talent on the team and mapped them to projects that align with their strengths along with identifying areas of growth.Engaged with senior clients and cross functional stakeholders on strategic discussions that impact their business objectives and align with strategic priorities of the organization.Developed and scaled third party measurement solutions to complement and fill gaps in first party measurement products while building the business case and influencing the product roadmap. Led and collaborated with marketing, product and partnerships teams across various cross functional task forces formed to execute the strategic plans.

Led the Marketing Science team responsible for measurement, data and analytics for a global CPG account.Coached and consulted the global strategy, performance, investment and ecommerce team on media planning, measurement frameworks, learning agenda development and test design.Thought leadership and knowledge management within the team and developed advanced analytical solutions to answer C-suite business questions.Worked with marketing technology and measurement partners to keep the clients up to speed with the latest industry updates pertaining to media measurement, present POVs and write SOWs to grow the business.

Led the marketing science team servicing seven accounts in the Auto, CPG, Home Goods, QSR and Services industry.Spearheaded measurement roadmaps, data management strategies, reporting automation and audienceanalytics. Consulted clients on budget setting and investment planning by leveraging marketing mix modeling, multi-touchattribution studies and other inhouse tools.Helped clients track their brand media objectives by setting up brand trackers, brand lift studies and buildingawareness models.Provided analytics and measurement support for new business pitches and developed a learning agenda.Audience segmentation using client DMPs or in-house marketing data stack that houses online, offline and third-party data used for audience discovery, planning, activation and measurement.

Led the Decision Sciences and Analytics team for a grocery retailer client responsible for campaign performance reporting to the executive level audience.Developed a measurement framework and identify KPIs for channel optimizations and inform future media plans.Worked with vendors/channel partners to understand and validate the implementation of new media technology and marketing innovations Leveraged media mix modeling results to consult media team and the client on how to allocate marketing budgets across media channels.Designed and executed test/control experiments to assess the impact of new marketing initiatives before the full scale roll out

Managed custom marketing mix project engagement with a Fortune 100 client in the food & beverage industry.Specialized in providing actionable and insightful recommendations to guide the client’s media planning and marketing budget allocations.Monitored delivery timelines and foster relationships with client-side marketing and data science teams.Collaborated with internal Nielsen partners and media agencies to understand the execution and measure the performance of the marketing campaigns across all channels. Identified new approaches to answer client’s business questions; led process improvement, best practices sharing and training of new team members.

Managed $35 million automobile accounts and delivered 30% CAGR in a span of 4 years through 8 new business wins.

Managed $6M CAPEX through project budgeting, technical feasibility studies, planning activities, monitoring timelines and controlling costsLed the technical discussions and commercial negotiations with vendors to finalise specifications, scope of work and key deliverables of the project, which contributed $250K of indirect spend savings

Developed a cost benefit analysis tool and spearheaded several lean, kaizen and six sigma projects aimed at lowering operations cost, increasing productivity and improving product quality.Developed an excel based tool to automate inventory management and scheduling of a bottleneck equipment in the production process.