Sales, Marketing & Business Development of Parry's Packaged Drinking Water Division

Sobek Auto is a start-up MNC & part of world’s largest classifieds business group of OLX. It is an Online & Offline platform for buying & selling Pre-Owned Cars. I have been associated with this brand at an early stage of business start-up in Chennai. I have presently been leading the Sell-side team & also led Retail Sales team of Tamilnadu overall. My key responsibilities include:➔ Primarily achieve the business target of Sales Volume, Value & Gross Profit Margins;➔ New Dealer Acquisition & Management;➔ Auction Management (fetching the price for every car auctioning, Dealer Participation, Increasing the Dealer transaction, Coordinating Buy-side to close the deal);➔ Payment follow-up, Inventory Management & addressing the Dealer Grievances;➔ Team Leaders / Dealer Relationship Managers - Team Mentoring / Management;➔ Involving in Recruitment of team members & developing the talents;➔ Cross-functional coordination for smoothing the business process.My Key Achievements:➔ Received best ‘Best Retail Lead’ Award;➔ Involved in Retail / Sales Process designing & development of a company;➔ Successfully increased the 200+ dealer base & achieved significantly on participation & dealer transaction (numeric distribution);➔ Successfully managing the inventory <=3 days on an ongoing basis;➔ Successfully Achieving GMV of 15 Crs T.O Monthly / 50L+ gross margins Month on Month basis

Business Head of a start-up company - EmployEase Tech aimed to provide extensive marketing & new business development / expansion support to various small-scale companies. The company has strategic partnership with small scale manufacturing companies and provided support on distribution networkexpansion for various FMCG products like Inzta Clean, ManumaHealthcare Products, & also done wholesaling of Patanjali products. My key responsibility includes…● AchieveRevenue/Margintargetasperbusiness plan;● New business development- Sourcing suppliers&developing thesales channels;● Managing all the stake-holders involved in the business;● Key Supplier / Customer management;● Payment follow-up / Collection / working capital management;● Recruiting the Team members & developing the talents;My Key Achievements:➔ Strategic partnership alliance with ‘NLV Trading Company Pvt. Ltd.,’ the manufacturers of Inzta Clean products range;➔ Super Stockiest of ‘Manuma Health Care Products’➔ Acquired 50+ corp. Clients for business & recruitment support;➔ Channel partnership with ‘Dry Mops’ - A deep cleaning solution provider

Kaleesuwari is one among the India's primary producers of refined Sunflower Oil under the flagship brand of 'Gold Winner' and it also owns 'Dheepam', 'Cardia Life', 'Orysa', 'Eldia' and 'Sree Gold' brands in its portfolio. My key responsibilities include…● Managed the Chennai HLD Team of 11 Sales Officers with the sales value about 5.5Crs a month and the customer base is about 28 distributors and 230 Key Channel Partners.● My key focus areas are to achieve the primary & secondary sales volume as per the Annual Business Plan, effective utilization of market inputs and to ensure collections on timeMy Key Achievements:➔ Sales Revenue has grown by 21% over 2014-15;➔ Appointed 3 distributors and 30 Key Channel Partners during my tenure

PEIL is part of the 4.40 bn Murugappa Group Company. In PEIL’s General Marketing Division, I was associated with the Parry Packaged Drinking Water Sales & Operations in at Chennai, Pondy & Vellore with the team of 8 Sales Executives. My key responsibilities include Sales Budget achievement, cost-efficient operation planning, new business development, SGA management & timely collection of account receivables.

HCCBPL is the largest partner of The Coca-Cola Company in India. It is a part of The Coca ColaCompany’s Bottling Investment Group (BIG) and responsible for manufacture, package, sale anddistribute the products under the trade mark of The Coca Cola company.In that, my key responsibility is to achieve both primary and secondary sales targets driving thruthe team of 5 market developers’ executives, effective utilization of market enablers andensure timely collections.

Colgate is a No. 1 tooth paste and tooth brush brand in India with wide rangeof oral care, personal care, and home care products. In that, my keyresponsibility is to achieve primary as well as secondary sales targets bydriven thru the team of 2 Pilot Sales Representatives and also effectiveutilization of market inputs and to ensure timely collections.

ITC is an Indian Conglomerate headquartered in Kolkata and it has marketcapitalization of 40 Bn US$ and Turn Over about 8 Bn US$. ITC has fivediversified business. In that, I was associated with FMCG and my keyresponsibility includes planning and implementing Sales and Distributionstrategies for the years in the assigned territory.