● Strategic Planning: Plan, create, and execute a strategic sales plan for bringing the visions to reality, driving sales growth bothin the short and long run, expanding the customer base, and extending the regional reach.● Partner Sales: Entrust with the overall accountability of leading the partner sales activities in Delhi/NCR, liaising withpartners & clients, and accomplishing the sales targets of various Dell Technologies products.● Sales & Marketing: Develop partner-specific sales and marketing plans to increase marketing and selling efforts.● Business Development: Grow the business volumes in the North region by determining and exploiting the businessopportunities.● Partner Engagements: Manage existing partners and recruit new partners for sales growth. Worked with OEM Partnersincluding Grass Valley Corporation and CYfuture | Large PAN India Partners: Hitachi Systems and Wizertech● Revenue Generation: Coordinate with partners to identify key sales opportunities to generate revenue.● Account Engagement: Augment the account engagement and territory revenue by steering the AE, ISR and partner teams● Market Intelligence: Maintain up-to-date information on the marketplace, competitors, and trends and develop strong marketawareness. Stay abreast of competitors' landscape, market trends, customer preferences, and requirements.● Market Penetration: Set up Dell enterprise solution value and its portfolio benefits to augment the penetration.● Channel Partners Engagement: Provide leadership and strategic direction to over 20 channel partners in FY2021 and, for FY,drive the Metal partners for business.● Liaison & Coordination: Act as a focal point between the internal workforce and the partner for a win-win situation for bothpartner and Dell Technologies.● Relationship Building: Generate leads, nurture and expand existing relationships, and identify opportunities for potentialgrowth.Key Achievements:● Carrying an annual quota of 20 million USD

Key Deliverables:● Developed a rapport and network with new & existing customers to expand the business to increase customer loyalty.● Built and expanded channel partner networks towards sourcing for new clients. Developed sales strategies for new businessopportunities within existing accounts and identified new market segments to pursue.● Nurtured strong and credible relationships at senior executive levels in customer organizations yielding sustainable growth,profitability, customer satisfaction, and loyalty.● Identified new partners and key accounts to widen the client base for enhanced revenue and profit.● Played a stellar role in building the Dell Commercial SNS business in Northern Region.● Drove efforts in scaling up the SNS business from 0 to 10,000 units within 1 Year.● Contributed to setting up the Dell Server SNS business in 2017 and maintained the North Region.● Propelled the Server SNS business from 200 to over 1000 units with 2 qtrs

Demonstrated excellent sales capabilities , expert sales tactics and customer relationship management , focusing on bringing new business' and logos .\Augmented sales by identifying new markets or ways to reach existing market through campaign .Managed and oversaw the commercial business' for entire dell portfolio .such as Storage backup solutions servers laptops desktop and workstations .