Prakash Kumar Email & Phone Number

Delhi, India

Surat Area, India

Surat Area, India

Simultaneously Heading the Sales and Marketing for 2 different Radio Frequencies owned by Times Group in Surat Market; One being the Biggest Radio Station in India “Radio Mirchi” 98.3 FM, and Other the Most Premium Station in India “Mirchi Love” 91.9 FM.Responsibilities:• Ensure Revenue Generation and Timely Collections for the Company.• Prepare monthly and Yearly Sales Plan based on the Station Business Plan.• Develop and Implement an Actionable Sales Strategy for Surat Market.• Monitor and Track Revenue achievement at an Individual and Team level.• Monitor Competition and Develop Strategies to Maximize the Market Size.• Recommend Pricing Strategies for the Station.• Help and Aid Team Members in Sales Closures, and Achieving their Targets.• Contribute to Ideas and Concepts for Clients.• Conceptualise and Implement Monetizable Opportunities, and Motivate Team to Sell the Idea.• Meet and Build relationships with Key Accounts (Agencies as well as Clients).• Monitor, Coach and Mentor Team members to Ensure High Levels of Competence in the team.• Implement Processes and Systems as developed by the Corporate Office.• Monitor Yields and ERs and Ensure that Revenue bookings are as per Company Policy.Key Achievements:• Working in a Highly Competitive Market and Ensuring a Major Chunk of Market Share.• Helped Company in Generating Business from Multiple Untapped Markets, which are considered to be Inactive, as far as the Requirement of this Industry is considered.• Focused on Creating a Pool of Exclusive Clients, As Exclusivity gives An Edge over Competitions. • While keeping the Regular Free Commercial Time (FCT) Revenue Growth Rate High, Focused on Doing more Activations, and Selling more Multi Media Solutions, as they help in Bringing in Bigger Monetary Value in Shorter timeframe.

Surat Area, India

Key Achievements:• Successfully Organized and Participated in close to 35 seminars, exhibitions and events .• Successfully closed at least 25 big ticket deals in the region.• Successfully Achieved and Exceeded Personal as well as Team Targets in each Financial Year.• Developed various plans, Combo Offers and promotional schemes to achieve the business targets.• Successfully worked in Different Markets, with different Cultural, Financial and Educational Backgrounds & Understanding, and was able to fulfil the Expectations in all Markets.• Sent a lot of Constructive feedbacks to the Central R&D Team, which got Incorporated in the next release, thereby Receiving Appreciation from the Top Management at Multiple Occasions

Nasik Area, India

Nanded

Responsibilities:• Identifying potential opportunities, and pitching the correct solutions to them, based on the willingness, requirement and potential of the client, from a very wide product portfolio which the company offers.• Expanding the network with Rural tie ups with upcountry schools.• Responsible for the conceptualizing and setting up of product demonstrations of all the offerings. • Designing and executing of demonstration of collaterals like brochures, printed materials etc.• Conceptualizing & executing short term and long term organizational goals.• Monitoring of regional marketing budget.• Organizing various Events to promote our Brand; like Teachers Workshops, Principals' Conferences, and Seminars for Trustees and Chairpersons• Effectively Co-ordinating with various departments like Sales, Marketing, Finance, Admin & HR to ensure the Event is a success, by working on the Principle of Maximum utilization of the available Resources• Participating in negotiation meets, and closing the deals, keeping the company’s as well as the client’s interest into consideration.• Leading a team of service engineers and executives to generate the targeted revenues.• Analyzing future trends of high-end specialty products competition data, and sharing the feedback to the central product team. Key Achievements• Developed the business strategy, its pricing and analysis to set up close to 75 schools over a period of 18 months.• Organized and Participated in close to15 seminars, exhibitions and events .• Developing plans and promotional schemes to achieve the business targets• Planning, Designing and execution of on ground activations.• Generated business to the tune of 4 crores.• Leading the rural outreach by covering 10 districts.

New Delhi Area, India

Responsibilities:.• To increase the client base , by making Pepsi Exclusive deals with more and more outlets • To Break the Coke Monopoly stores, and ensure Pepsico products presence over those outlets• To place more and more Pepsico Visi Coolers in the market to ensure more visibility, thereby Influencing our sales positively• To do a route-wise analysis, and make sure at least 30% growth is achieved in all the routes individually• To develop and maintain a relationship with the clients, understand their issues and requirements, and make sure it gets addressed at the earliest.• To promote the brand Pepsi, by placing Posters, Ice boxes, Wall paints, Danglers, Vinyl Flexes and other promotional tools at the outlets.• Responsible for distribution expansion and making inroads in unrepresented territories.• Developing retail sales schemes in line with the overall objective of the region and successfully implementing them. Key Achievements • Achieved overall sales growth of 28% over previous year. • Expanded the distribution network by 50% and revived close to 50 dealers.• Enrolled highest number of dealers in one territory in influencer program for the calendar year.• Best performing depot of the division in terms of YOY growth.

I did two projects in Varun Beverages in two months there (1st June 2012 to 31st July 2012). One was a research project withe the objective- to determine the attitude and perception of the consumers towards cold drinks. And the second project was a sales project. The objective was to find out the impact of various sales promotional schemes.

Master Of Business Administration (Mba), Marketing, First Class With Distinction

Bachelor Of Engineering (B.E.), Computer Science, First Class

Completed my Engineering Degree in Computer Science with 1st Class in Degree.

(10+2), Mathematics, First Class With Distinction

High School, English Science Mathematics, First Class With Distinction