I oversee strategic initiatives across two pivotal verticals:Content and Knowledge Services: At the core of the operations, this domain is not only foundational to our expertise but also a major contributor to Integra’s revenue. My role involves nurturing this essential area through Marketing efforts, ensuring we continue to offer unparalleled value to our clients and sustain our position as market leaders.AI-as-a-Service, www.quixl.ai: Leading the marketing efforts for Integra’s innovative AI Accelerator, I am at the forefront of introducing this new domain to the market. The AI Accelerator enables organizations to create their own AI Agents with purpose-built AI models, marking a new era in AI accessibility and customization. My focus is on developing and implementing a marketing strategy that educates potential clients about our transformative AI-as-a-Service and positions us as pioneers in this emerging field.In both capacities, my objective is to drive growth, encourage innovation, and solidify our reputation as a forefront runner in both established knowledge services and emerging AI solutions.

This role is all about understanding 'WHAT'S NEXT' in the educational content & media services industry, creating strategies for the organization in building capabilities and marketing communications.A lot of dreaming is involved and more interestingly initiating actions in realizing those dreams to reality. Helping the organization look into the 'tomorrow's needs of its customers'! - Market research- New business strategy- Strategic partnerships- Change management- Marketing communications

Bioville Farms Private Limited addresses the needs of consumers seeking safe food and also provides sustainable livelihoods for small farmers and small scale manufacturers.The organization markets Natural, Organic and Traditional Foods under the brand name Farmerie. Supported with over 150 acres of Organic Farm, the organization is set up to provide high quality, innovative wellness food products to health conscious consumer who also encourage the well being of a huge number of small farmers who are struggling to make a living out of their produces.My role in the organization is to handle:- Market Research- Marketing Communications- New product development- Branding, Oversee packaging, design and PR activity- Web and mobile brand experience management- Social Media Campaigns- Track brand health and market analysis

Market research and identification of new business opportunitiesPlan, define strategies and execute marketing campaigns for lead and demand generationPresent to and consult with senior management on business trends with a view to developing new lines of services and productsPrepare marketing and pre-sale strategy together with senior management teamLead the sales efforts selling to top management of companies spread across the globe and ensuring efficient follow-ups for conversionLead presentations for prospects to showcase the value proposition of solutions and service offeringsConsult with internal stakeholders to design the right solution for new prospects and new sales with existing customersManage a team of sales people and help convert POIs to successful closuresCreate annual business plan, forecast sales targets and ensure they are met by the sales teamMaintain open communication and build relationships with new clients

Create strategy and plan for all marketing initiatives for the year and program implementation.Managing various marketing campaigns – inbound and outbound, and coordination with sales team to ensure closure of the sales cycle.Market Research (new markets), Competitive research and go-to-market strategies.Social Media strategy and implementation.Design briefs, content creation and direction to various marketing collateral and sales pitch presentations.Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals and artifacts.Event management – project managing participation at trade fairs, budget tracking, booth design and set up, brochure designs and copy, marketing campaigns and lead qualification.Oversee building valid data bases to help execution of targeted marketing campaigns.Manage responses to RFI and RFP — ensuring quality and effectiveness of all communications.

Handled various work functions as belowCentral Planning and Resource Management:Manage resource planning for all the Business Units of the organization.Resource allocation and optimization across the company.Prepare and present monthly and quarterly MIS on resource utilization across the organization.Collect information from all appropriate sources and organize this information to make planning recommendations to senior management.Coordinate with various support departments like recruitment, IT and Facilities to ensure availability of all required resources to meet business targets.Graphic Processing Services:Manage the operations team handling graphics editing and processing.Responsible for timely delivery and quality of all deliverable.Manpower planning, problem solving and productivity improvement initiatives.Supplier Management:Manage the team responsible for all outsourcing work from the organization.Identify and train new suppliers.Regular inspection and review of delivery/quality standards agreed and manage feedback. Since October 2009 was in charge of two different customer accounts managing operations.

Existing and new market researchClient relationship reports and CRM activities sSales support through lead generation and qualification

Incharge of two client accounts on Production side (a teamsize of 80+).Skilled in customer account management, process engineering, workflow solutions and project planning.Customer relationship management through quarterly reviews and proposals.

Macroplanning and execution of projectsIncharge of overall schedule and qualityResolving customer complaints and maintaining process adherenceShift coordination

TEAM LEAD (August 2004 – February 2006)Planning, schedule adherence of projects, adherence to process and quality systems, shift coordination, people management, team administrationMANAGEMENT TRAINEE / TRAINER (QUALITY CONTROL) (January 2003 – July 2004)As a trainer have trained approximately 100 fresh quality controllers, developed interactive training modules, providing recommendations for employment on testing trainees, coordinating with production units to administer customized training based on client requirementsQUALITY CONTROLLER (August 2002 – December 2002)Responsible for proofreading, style checking and delivering proofs as per client requirements, passing feedback to composition / graphics team