Prakhar Varshney Email & Phone Number

Kerala, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

- Integration Management and Cut-over Planning- Operating Model Design and Restructuring - Function Blueprinting- Day 1 Readiness- Synergy Assessment- Operational Due Diligence- Industry Benchmarking- Cost Assessment

Leipzig, Saxony, Germany

Undertook courses such as business strategy, cross-cultural management, negotiation, and sustainability.

Gurgaon, India

Bangalore

1. Conducted market sizing, opportunity assessment, and consumer satisfaction analysis for one of India’s leading Online Hotel Aggregator2. An integral part of Go-to-market Strategy for an emerging internet kitchen startup to help them expand in Bangalore and increase their subscription-based customers3. Helped a leading conglomerate of Saudi Arabia in planning to take a strategic stake in an Indian technology firm to build an Omni-channel marketplace in Saudi Arabia4. Involved in developing a brand strategy for a major Indian writing instruments retail chain to expand into business and lifestyle accessories

1. Expanded Treebo hotels by penetrating new micro-markets for sustainable revenue growth based on target customers. Launched the hotels in completely new cities including Jaipur, Jodhpur, Ajmer, Pushkar, Jaisalmer, Varanasi and Lucknow2. Researched new marketing and sales strategies. Developed a streamlined process for generating sales through wedding leads, medical and educational tourism3. Managed local marketing alliances for sales generation in Jaipur and Lucknow with cab aggregators, bus travel services and restaurant chains

Department Of Management Studies, Iit Roorkee

Analyzed data for about 150 movies from 2012 onwards and performed regression analysisto see the effect of trailers and start cast on the profit of the movie industry.

Ahmedabad

Worked under Prof. Sanjeev Tripathi on two projects in the domain of sales promotions and pricing practices in retail.1. lmpact of round/non round price discounts on consumer perceptions.2. Consumer's receptivity of Event Based discount.

Lucknow

Gave presentations on concepts of marketing and case studies on various companies in context ofthe concept.Took interviews of various people to know their views on holiday packages offered by the travelportals.Transcripted the interviews and interpreted the results.Collected data from online travel portals like MakeMyTrip.com and Yatra.com.

Master Of Business Administration - Mba

Bachelor Of Technology (B.Tech.), Materials Science

Activities and Societies: Dramatics Section, Debating Section, Finance Cell of Literary Magazine

12Th, 94.8%