Integrated Marketing Campaigns:• Proven record of planning and executing marketing campaigns across various channels (Digital+offline)• Generated over 12K+ leads within a span of less than a year for corporate solutions such as business banking, payout solutions, employee benefits & salary accounts• Deployed marketing strategies effectively for, social media, Email and events marketing leading to a higher conversion ratio & ROI• Conceptualized a corporate lifecycle model to track and create opportunities on existing base to further drive business• In-depth understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projectionDigital Branding:• Conceptualised and deployed websites to create an online presence• Executed organic & paid campaigns on social media handles• Developed use-case specific content for an array of products to be circulated in various channelsSpecial projects:• Initiated new processes like creating training modules for sales team• Standardized communications across channels and within bank between departments by recreating decks for all the products & a specific mailer for all external stakeholders.• Development of corporate lifecycle management model to further cross-sell products

- Acquiring & Managing key clients for payout solutions (PayTM cash, bank transfers & sub wallets). Worked with organisations to solve distribution problems to create mechanisms for R&R, incentives, marketing & increasing App traffic.- Worked extensively in the creation of 3rd Party bank transfers as an addition to the payout solution. Did extensive market research and competitor analysis to create a viable product.- Creating collaterals for events to increase the visibility of the bank in events and bring in more leads for Paytm Payments bank.

Key Responsibilities: As a Sales Management Associate in the Global Consumer Banking Division, was part different initiatives of the bank and worked as a Relationship manager for high net-worth individuals and companies:Role: Relationship ManagerDuration: 1st January 2017 - Present - Managing key clients across two branches - South Extension and Vasant Vihar (One of the few Priority Bankers to be given responsibilities across two branches) - Excecution and Selling of Investment and Insurance products across existing clientele. - Creating a stream of FX Flow by leveraging undiscovered potential in the existing base as well on-boarding new companies. - Creating long-term relationships and leveraging network to create opportunities to on-board clients - Using tools to analyse existing and external portfolios in order to create better understanding and recommend product to increase returns and reduce risk in client portfolios. - Territory Mapping in order to increase visibility and identify potential in Delhi NCR's prominent industrial areas. - Received appreciations for driving business in Insurance, as well as my analysis of client portfolios.

Role: Cross-Sell Project (SMA)Duration: 1st October - 1st January, 2016 - Analyzing gaps in service and offerings in existing clients - Identifying and connecting to client to offer them products and services and tracking the execution by maintain an MIS - Actively participated and assumed different roles in order to aid the bank through the demonetization phase.Role: Start-up Acquisition (SMA)Duration: 1st August - 1st October, 2016 - Analysing new and upcoming startups in order to identify and create relationships based on future potential - Understanding the business model, funding and future cash flow based on primary research by meeting the founders and secondary industry analysis - Successfully acquired banking relationships of startups (Which are now cash flow positiveRole: Always Teach Digital Project (SMA)Duration: 25th May - 1st August, 2016 - Served as a Digital Ambassador as part of the campaign Always Teach Digital, which was intended to increase Citibank's digital footprint - Conceptualized and initiated a digital education program by leveraging corporate deployments to educate and on-board clients - Successfully reserved a top position for the branch I was represent among branches in Delhi NCR

Working on Business Development - Increasing Leads and conversion rates. An in-depth study of customer preferences of prospects and clients of TendersInfo.

Developed an ERP System for garments. Co-ordinated with retail shops & warehouses to create a central database and create stocks alerts before reorder points. Created a database for stock information and deployed a user friendly interface.