 Handling B2B& Retail Distribution Sales of 7 brands of Tata Steel in Chandigarh, HP& Punjab  Managing sales through 4 distributors with combined annual revenue of Rs. 700 Cr B2C Retail Distribution Sales through 170+ Dealers (400 Cr) B2B Distribution Sales to 100+ SME customers (300 Cr) Design, Budgeting& Execution of Product Promotion plans in territory Influencer management through brand building activities for increased brand recall  Create enablers for… Show more  Handling B2B& Retail Distribution Sales of 7 brands of Tata Steel in Chandigarh, HP& Punjab  Managing sales through 4 distributors with combined annual revenue of Rs. 700 Cr B2C Retail Distribution Sales through 170+ Dealers (400 Cr) B2B Distribution Sales to 100+ SME customers (300 Cr) Design, Budgeting& Execution of Product Promotion plans in territory Influencer management through brand building activities for increased brand recall  Create enablers for Dealers, Influencers&Sales teamto aid brand sales and customer delight Value Creation & engineering projects with key customers to drive cost saving & enhance SOB Driving new product development to bring ease-of-use and edge over competition products Achieved 51% growth in B2B saleswith increased customerrelationships, footprint &SOB Achieved 11% growth in B2C Retail sales with enhanced dealer network, reach and improved brand campaigns Show less

 B2B Distribution Sales to 200+ SMEs with total annual revenue upwards of Rs. 500 Cr Responsible for Price negotiations & order fulfillment for Key customers in appliance domain Driving interaction with SMEs to share industry best practices through domain experts End-to-end order fulfillment (Order procurement, planning, logistics & sales) Distributor team augmentation, skill development and target setting for smooth sales Managing key parameters of distributor health:… Show more  B2B Distribution Sales to 200+ SMEs with total annual revenue upwards of Rs. 500 Cr Responsible for Price negotiations & order fulfillment for Key customers in appliance domain Driving interaction with SMEs to share industry best practices through domain experts End-to-end order fulfillment (Order procurement, planning, logistics & sales) Distributor team augmentation, skill development and target setting for smooth sales Managing key parameters of distributor health: D/E ratio, working capital, inventory and sales Ensuring deployment of Safety practices at Distributor Service Centers and Stockyards Achieved above planned growth in B2B sales, with exceptional 40% growth in Value Added sales Show less

 Brand Development and Management of “Nest-In – A construction solution by Tata Steel” from pilot to commercial launch Brand Name & logo registration under relevant product classes Defining & Implementing brand strategy to drive brand & market development  Identification & execution of business drivers and marketing levers to achievedesired results Incubating & driving implementation of brand campaigns – both ATL &BTL New offerings &Product Development tobring customer… Show more  Brand Development and Management of “Nest-In – A construction solution by Tata Steel” from pilot to commercial launch Brand Name & logo registration under relevant product classes Defining & Implementing brand strategy to drive brand & market development  Identification & execution of business drivers and marketing levers to achievedesired results Incubating & driving implementation of brand campaigns – both ATL &BTL New offerings &Product Development tobring customer ease-of-use thru innovation Show less

 Development & institutionalization of pricing model for Nest-In construction solutions Tight coordination with vendors to have seamless flow in order management cycle Training & capability development of channel partners& sales team: Technical & Commercial Commercial negotiations with all suppliers:Manufacturers, Non-steel suppliers, Fabricators, etc. Implementation of project execution strategies, with internal & external customers/vendors  Led innovative development… Show more  Development & institutionalization of pricing model for Nest-In construction solutions Tight coordination with vendors to have seamless flow in order management cycle Training & capability development of channel partners& sales team: Technical & Commercial Commercial negotiations with all suppliers:Manufacturers, Non-steel suppliers, Fabricators, etc. Implementation of project execution strategies, with internal & external customers/vendors  Led innovative development of EzyNest sanitation solution for Swachh Bharat Campaign - currently highest revenue earning solution in Nest-In portfolio Filed for Patent of EzyNest Solution – currently under evaluation by internal IPR team Selected to attend Social Business Day at Dhaka, Bangladesh& meet Prof Muhammad Yunus (Nobel Peace Prize Winner) for “Nest-In as a Social Business”in 2015 Show less

 As a Scrum Master, managed a team of 7 members, developing License Key Management and Low Disk Space Management software for mobile OS: S60 and Meego  Responsible for prioritizing, planning and estimating for project development iterations  Sharp execution, and good project management skills leading to on-time project deliveries Cross cultural exposure in collaborating with internal & external teams in different locations & time-zones Development of cross-platform service… Show more  As a Scrum Master, managed a team of 7 members, developing License Key Management and Low Disk Space Management software for mobile OS: S60 and Meego  Responsible for prioritizing, planning and estimating for project development iterations  Sharp execution, and good project management skills leading to on-time project deliveries Cross cultural exposure in collaborating with internal & external teams in different locations & time-zones Development of cross-platform service providers for high end mobile devices in Ovi, Nokia  Played key role in development of Single Sign-on web application for Nokia mobile devices Filed a Patent in “Cross-platform Digital Rights Management” solution on Maemo and S60 Selected for “Nokia Global Graduate Induction Program” held at Nokia Headquarters, Finland Show less