Prakhar Gupta Email & Phone Number

Gurugram, HR, IN

Gurgaon, Haryana, IN

Confluencing Technology and Media to create state-of-the-art products for brands, networks, and agencies.As Head of Tech, Data, and Product at SYNCMEDIA & ADTECH, I have worked with over 100 brands to deliver output-driven success. By leveraging data-driven decision-making, I have significantly improved campaign strategies and outcomes.I have developed.

Adorithm uses state-of-the-art AI and ML algorithms in media to bring measurement transparency for brands, networks and agencies.

Created a team of 12 to provide analytical consulting to Google for its campaigns worth $250M. Played an instrumental role in evolving and designing new, innovative measurement tools for online and offline media. Developed talent base that includes Analytics Operations experts, tool/infrastructure builds and media/marketing research.Built marketing and.

Gurgaon, Haryana, IN

Help intello labs to identify and sell relevant use cases of Artificial intelligence, machine learning and image recognition for various industries like e-commerce, agriculture, finance etc.

Boston, Massachusetts, US

- Analytics lead for driving projects related to consumer insights and behavioural analytics;- Performed analytics capability baselining for client to identify specific improvement areas- Analyzed data, executed statistical and machine learning models and presented business insights to stakeholders for projects relatedto market segmentation, channel usage.

Alameda, CA, US

- Played delivery manager role for multiple onsite/offsite projects in i.e. sports, retail and telecom domain- Generated and tested hypotheses related to customer experience, operations and marketing - Led team of data scientists in delivering analysis and insights; Mentored junior analysts

Alameda, CA, US

• Client Management, Analytics, Insights generation, project management

Glattbrugg, CH

• Operational Analytics
• Developed, implemented and monitored inventory management for perishables and non perishables at 12 different stores all over India
• Ensured proper coordination among F&B, supply chain, finance and operations for any new range launch and its success
• Created dynamic tools for historical price trends to evaluate vendors during tenders
• Prepared and delivered operational trainings for new range launch to process people
• Prepared profitability statement for Food Cost, Operating Cost, and Expense Budgets

Brook Green, London, GB

• Worked as a part of Tesco Team with global clients like Coca Cola, Unilever, P&G, Nestle etc.
• Created customer insights for different clients based on the loyalty program from the retailers across Asia and Europe i.e. China, Malaysia, Thailand, Korea, Hungary, Slovakia, Czechoslovakia
• Designed, evaluated and quantified the effect of various campaigns on sales of featured products
• Used statistical analysis & modelling techniques on billions of data for relevant marketing
• Initiated and collaborated efficiency projects with Tesco’s international teams
• Mentored and trained over new hires on soft skills i.e. SAS,MS, VBA office etc

Mumbai, Maharashtra, IN

• Developed models on recruitment, training, customer retention
• Data analytics for sales channels i.e. Tied, BP, PC etc.
• Sales contests designing and evaluation
• Monitored sales equation (Agents*Activity*Productivity*Case size) for historical trends & patterns and developed models for assessing agent’s termination, promotion and their incentives for capacity planning development

Mumbai, Maharashtra, IN

. Channel Management: Conceptualization, initiation, planning and execution of channel wide initiatives · Process Improvement: Development of standard methodologies, maturity models, frameworks, templates, processes for sales channels (Urban, rural, Priority & Alternative) along with 6 sigma and lean initiatives

Re-engineering

Btech, Mechanical

Diploma In Acupressure, Acupressure, Sujok

Chemical