Prakhar Gupta Email and Phone Number
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Prakhar Gupta phone numbers
I am a tech and marketing expert who has driven results for more than 100 brands. Currently serving as Head of Data, Tech, and Product at SYNCMEDIA & ADTECH, I leverage my extensive expertise in Machine Learning, Advanced Analytics, and Natural Language Processing to transform businesses.With a diverse background that includes leadership roles at BCG and WPP, I excel in applying advanced algorithms and data-driven strategies across various sectors such as Retail, Telecom, BFSI, Media, Hospitality, and New-Age Startups. My deep understanding of business dynamics enables me to identify marketing opportunities and convert them into actionable insights.In 2020, I founded a company named Adorithm and successfully sold it in a million-dollar deal, showcasing my entrepreneurial skills and business acumen.My work focuses on enhancing media measurement transparency and making media performance more quantitative. I help potential clients, marketing teams, brand managers, and advertising agencies by developing custom measurement solutions, implementing advanced analytics tools, and leveraging machine learning models. These efforts ensure clear, actionable insights and optimized media strategies, ultimately driving improved results and growth.
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Head Of Data, Tech And ProductSyncmedia & AdtechGurugram, Hr, In
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Head Of Data, Tech And ProductSyncmedia & Adtech Feb 2020 - PresentGurgaon, Haryana, InConfluencing Technology and Media to create state-of-the-art products for brands, networks, and agencies.As Head of Tech, Data, and Product at SYNCMEDIA & ADTECH, I have worked with over 100 brands to deliver output-driven success. By leveraging data-driven decision-making, I have significantly improved campaign strategies and outcomes.I have developed cutting-edge products focused on cross-media measurement, attribution, and incrementality, enabling brands to achieve precise insights and optimized performance. My role has involved shaping innovative solutions that bridge technology and media, ensuring our clients stay ahead in a rapidly evolving landscape. -
Co-FounderAdorithm Aug 2019 - PresentAdorithm uses state-of-the-art AI and ML algorithms in media to bring measurement transparency for brands, networks and agencies. -
Senior Director | Groupm | EssenceGroupm Entertainment Limited- Integrated Into Groupm Jul 2017 - Jul 2019Created a team of 12 to provide analytical consulting to Google for its campaigns worth $250M. Played an instrumental role in evolving and designing new, innovative measurement tools for online and offline media. Developed talent base that includes Analytics Operations experts, tool/infrastructure builds and media/marketing research.Built marketing and measurement plans for products like Google Duo, Gpay, GSA, Home, Pixel etc. Led the creation of clear, robust and thought-provoking campaign reviews and insightsDrove “best in class” analytical capabilities, including the use of new methods, techniques, tools and systemsDeveloped innovative marketing campaigns and assist clients to define objectives
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Business AdvisorIntello Labs Apr 2017 - Jun 2017Gurgaon, Haryana, InHelp intello labs to identify and sell relevant use cases of Artificial intelligence, machine learning and image recognition for various industries like e-commerce , agriculture, finance etc. -
Knowledge ExpertThe Boston Consulting Group (Bcg) Nov 2016 - Mar 2017Boston, Massachusetts, Us- Analytics lead for driving projects related to consumer insights and behavioural analytics;- Performed analytics capability baselining for client to identify specific improvement areas- Analyzed data, executed statistical and machine learning models and presented business insights to stakeholders for projects relatedto market segmentation, channel usage, interaction, campaign offer- Understand market potential and opportunity, market penetration and create customer valuation models- Liaise between Sales and Marketing, to create coordinated function, for maximum profitable revenue- Led team of data scientists in delivering analysis and insights; Mentored junior analysts -
ManagerAbsolutdata Analytics Aug 2014 - Oct 2016Alameda, Ca, Us- Played delivery manager role for multiple onsite/offsite projects in i.e. sports, retail and telecom domain- Generated and tested hypotheses related to customer experience, operations and marketing - Led team of data scientists in delivering analysis and insights; Mentored junior analysts -
Senior ConsultantAbsolutdata Analytics Jul 2013 - Jun 2014Alameda, Ca, Us• Client Management, Analytics, Insights generation, project management
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Senior Business AnalystSky Gourmet (Gate Group) Jan 2012 - May 2013Glattbrugg, ChOperational Analytics • Developed, implemented and monitored inventory management for perishables and non perishables at 12 different stores all over India • Ensured proper coordination among F&B, supply chain, finance and operations for any new range launch and its success • Created dynamic tools for historical price trends to evaluate vendors during tenders • Prepared and delivered operational trainings for new range launch to process people• Prepared profitability statement for Food Cost, Operating Cost, and Expense Budgets• Created operational process with proper checks and balances for the use of Non perishable to minimise pilferages starting from their packing to loading to retrievals Data Management, analytics and Reports • Crated a robust Data Management for supply chain, operations and FnB departments • Developed, implemented and monitored data and user forms for report generation• Generate MIS to track range performance and discuss it with Jet for improvements• Created forecasted models for pricings, passengers and profits -
Senior AnalystDunnhumby Jun 2010 - Jan 2012Brook Green, London, Gb• Worked as a part of Tesco Team with global clients like Coca Cola, Unilever, P&G, Nestle etc.• Created customer insights for different clients based on the loyalty program from the retailers across Asia and Europe i.e. China, Malaysia, Thailand, Korea , Hungary, Slovakia, Czechoslovakia• Designed, evaluated and quantified the effect of various campaigns on sales of featured products• Used statistical analysis & modelling techniques on billions of data for relevant marketing• Initiated and collaborated efficiency projects with Tesco’s international teams• Mentored and trained over new hires on soft skills i.e. SAS,MS, VBA office etc -
Manager Business IntelligenceIcici Prudential Life Insurance Company Limited Jun 2009 - May 2010Mumbai, Maharashtra, In• Developed models on recruitment , training, customer retention • Data analytics for sales channels i.e. Tied, BP, PC etc. • Sales contests designing and evaluation• Monitored sales equation (Agents*Activity*Productivity*Case size) for historical trends & patterns and developed models for assessing agent’s termination, promotion and their incentives for capacity planning development -
Manager Business ExcellenceIcici Prudential Life Insurance Company Limited May 2007 - Apr 2009Mumbai, Maharashtra, In. Channel Management: Conceptualization, initiation, planning and execution of channel wide initiatives · Process Improvement: Development of standard methodologies, maturity models, frameworks, templates, processes for sales channels (Urban, rural, Priority & Alternative) along with 6 sigma and lean initiatives
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Summer InternCarrier Aircon May 2006 - Jun 2006Re-engineering
Prakhar Gupta Skills
Prakhar Gupta Education Details
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Indian Institute Of Technology, DelhiMechanical -
Acupressure Shodh Prashikshan Evam Upchar SansthanSujok
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Banaras Hindu UniversityChemical
Frequently Asked Questions about Prakhar Gupta
What company does Prakhar Gupta work for?
Prakhar Gupta works for Syncmedia & Adtech
What is Prakhar Gupta's role at the current company?
Prakhar Gupta's current role is Head of Data, Tech and Product.
What is Prakhar Gupta's email address?
Prakhar Gupta's email address is pr****@****ata.com
What is Prakhar Gupta's direct phone number?
Prakhar Gupta's direct phone number is (617) 850*****
What schools did Prakhar Gupta attend?
Prakhar Gupta attended Indian Institute Of Technology, Delhi, Acupressure Shodh Prashikshan Evam Upchar Sansthan, Banaras Hindu University.
What skills is Prakhar Gupta known for?
Prakhar Gupta has skills like Segmentation, Analytics, Sas, Sql, Vba, Excel, Powerpoint, Business Objects, Microsoft Word, Statistics, Data Analysis, Financial Analysis.
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