• Manage strategy and execution of growth/demand marketing campaigns to drive sales, engagement, and retention in a scalable way through Meta, Google, and Snapchat channels. • Lead social media and Influencer marketing segment, brand elevation and awareness projects aligned with the overall business goals.• Work on Google Analytics and other analytics tools to understand the market/customer behavior which leads to an improvement in consumer experience and brand recall value.• Plan and allocate budgets across markets and products to achieve profitability and topline growth.• Manage client's portfolio by planning and organizing campaigns, social media exposure, and product andmarket launches in collaboration with internal sales and business teams.• Identify consumer touchpoints and new growth prospects to reach the target market and meet marketdemand.

• Manage Google Ads and other Paid marketing campaigns-execution, analysis, and reporting.• Manage SEO Optimization, Content Management, and Keyword Ranking.• Plan and strategize budget across markets to deliver topline growth and profitability.• Manage client's portfolio by strategizing and planning of product/market launches, campaign planning, and social media visibility.• Manage Google Analytics and perform data analysis to understand product and market behavior.• Work with internal and external stakeholders to improve sales, brand visibility, and consumer experience.• Identify new growth opportunities and consumer touchpoints to reach the target audience and meet market demand.

• Running my own start-up Xation and handling all the major Marketing and PR activities.• Vendor Relationship Management and App Management.• Running B2B and B2C models for the firm.• Social media campaigns management- Execution, Analysis and Reporting.• Focus on personal branding with a dedicated page on Instagram to achieve a target audience of ~ 10K (First Milestone) with content related to food and travel. Currently ~ 8K+ followers.