Brand strategy and positioning, Category development, Reimagining content platforms.

Brand strategy, positioning and communication devt. for leading brands across Indian subcontinent, Indonesia, Latin America and African nations. Brands in portfolio: Godrej Aer, Stella, Godrej Expert Color, NYU, Ilicit, Issue and Inecto

Led 3 year innovation pipelines for Air fresheners and Household insecticides for Indian and Indonesian markets.

Led innovations funnel for Category launches in Indian subcontinent. Extensive experience in concept and product testing, project management and scaling 0-10 journeys of new products and brands.

Led category development projects for innovations in Horlicks at GSK.

• Led marketing mix, communication planning & digital campaigns for annual ₹500 Cr brands - Sensodyne & Parodontax • Managed largest experiential consumer activation - The Check Up, driving brand awareness and category penetration• Owned complete P&L, collaborated cross-functionally, and launched innovative products in toothpastes and toothbrushes.

200 Cr annual revenue for Bangalore metro geography Extensive experience in managing Distributors and extended sales teams. Ownership of traditional, modern and Institutional sales for Consumer Healthcare business.

70 Cr revenue for North Karnataka geography Driving different channels including General Trade, Modern Trade and Rural for Consumer Healthcare business

Prepared a business strategy case for market entry into a new category for the Foods Division in Bangalore, India; covering all aspects from manufacturing, sourcing ,value chain, marketing and positioning of products concerned.

Worked on prototyping an indigenous Radar in collaboration with DRDO scientists and conceptualized simulation system for Radar Synchronizer; project nominated for BEL R&D Award.Point of Contact between BEL & DRDO for Antenna Unit project.