Prakriti Bhat Email & Phone Number

- Led content strategies using SEO best practices and web analytics, driving increased traffic and user retention- Supervised and mentored writers, ensuring content aligned with brand voice and their own growth goals- Created and edited high-quality articles on entertainment, culture, relationships, travel, health, and food- Reviewed and refined content across social media and articles, maintaining consistency and clarity- Streamlined editorial workflows, reducing production… Show more - Led content strategies using SEO best practices and web analytics, driving increased traffic and user retention- Supervised and mentored writers, ensuring content aligned with brand voice and their own growth goals- Created and edited high-quality articles on entertainment, culture, relationships, travel, health, and food- Reviewed and refined content across social media and articles, maintaining consistency and clarity- Streamlined editorial workflows, reducing production time while maintaining quality Show less

Started an online community of food connoisseurs and enthusiasts. Used the blog and Instagram to tell stories around food through pictures, videos and text.

- Created engaging content on workplace wellbeing, enhancing brand presence in B2B and B2C spaces.- Revamped high-impact reports and newsletters, ensuring quality and alignment with brand objectives.- Collaborated across teams to deliver social media campaigns and email marketing.

- Conceptualized and executed marketing communication strategies across push notifications, emails, and social media.- Developed content that aligned with Zomato’s brand voice, engaging users and boosting brand awareness.

- Led the growth of 'Zomato SneakPeek,' focusing on expanding its reach and impact across Zomato’s restaurant partners- Launched and grew 'The Sauce by Zomato' blog, driving content strategy and SEO optimisation to increase organic traffic and engagement- Enhanced content quality through deeper involvement in video production, food styling, and visual storytelling to better align with brand goals and resonate with users

- Developed 'Zomato SneakPeek,' an exclusive restaurant advertorial product, collaborating with restaurants, video agencies, and photographers to design the product template- Optimised editorial workflows and processes for content creation apart from writing and editing the advertorial copy- Worked cross-functionally with the marketing, and creative teams (photo and video agencies) to build a scalable framework that met restaurant partners’ marketing needs

- Wrote SEO-optimised web content, improving search rankings and user engagement.- Collaborated on backend website improvements using basic HTML and content strategy optimisations.

New Delhi Area, India

- Created engaging articles and listicles on food, lifestyle, and travel for the main website (crazemag.in) and sister site MensCraze- Covered city events, producing timely and engaging content to highlight key happenings- Contributed to content strategy by delivering well-researched and SEO-optimised pieces that resonated with the target audience

New Delhi Area, India

Crafted engaging SEO-friendly articles and listicles to support the brand’s expansion into Kashmir.

New Delhi Area, India

Created website content, including listicles and food reviews.

New Delhi Area, India

Created website content, including listicles and food reviews.

New Delhi Area, India

Wrote articles and listicles for their website — mostly about food.

New Delhi Area, India

Crafted SEO-friendly blog articles to promote student accommodation by University Living across the globe.

New Delhi Area, India

- Created engaging content for the website and social media platforms, driving audience engagement - Conducted fieldwork by visiting street food joints and interviewing owners to craft authentic, local stories- Led campaigns and edited content, ensuring high-quality output and alignment with brand voice

New Delhi Area, India

- Managed the 'Street Food Explorer' program, hiring and overseeing interns to write about Delhi’s lesser-known culinary gems.- Led recruitment efforts by posting ads, shortlisting candidates, and assigning tasks.- Coordinated exploration walks and edited articles to ensure high-quality content and consistency with brand standards.

Master'S Degree, English Language And Literature/Letters

Bachelor Of Arts - Ba, English Language And Literature, General