Prakseda Mineikiene

Prakseda Mineikiene Email and Phone Number

Co-founder of Innosensus | Marketing strategist | Mentor | Lecturer @ INNOSENSUS
Prakseda Mineikiene's Location
Lithuania, Lithuania
About Prakseda Mineikiene

I am a mother of wonderful daughter.I am a Co-founder and CEO of deep tech startup ”Innosensus".I am a business management expert with 13+ years of project management experience.I am a marketing specialist with 10+ years of experience in a field of digital marketing, strategy, brand awareness.I am a sales manager with more than 5 years experience in the field of export.I am a lecturer at Vilnius College (Lithuania), course: Innovation and New Product Development. I am a member of the Lithuanian Marketing Association and board member in export leaders program „Wings". I am a copywriter who has created descriptions for at least 100 products, copywriting for companies on LinkedIn, Instagram, Facebook.I am a women with passion to discover a new things every day!

Prakseda Mineikiene's Current Company Details
INNOSENSUS

Innosensus

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Co-founder of Innosensus | Marketing strategist | Mentor | Lecturer
Prakseda Mineikiene Work Experience Details
  • Innosensus
    Co-Founder, Ceo
    Innosensus Dec 2021 - Present
    Vilnius, Lithuania
    Our main goal is to create an effective, simple and available to public electrochemicalbiosensors for the monitoring of gluten in the food. We believe that the gluten indicatorshould be comfortable, easy to fit in a pocket or handbag, and commonly used to provide aquick response to the presence of gluten in a meal. • Development of a new product - the gluten indicator;• Planning and project management;• Communication with external partners;• Marketing strategy.
  • Pusku Pusku
    Head Of Marketing Department
    Pusku Pusku Nov 2015 - Sep 2022
    Vilnius, Lithuania
    The responsibilities in JSC Pupt, better known as a trademark "Pusku pusku" includes: ▪ Preparation of new marketing strategy for EU markets, implementation; ▪ Supervising of marketing department, budget planning and control;▪ Maintenance of marketing measures for B2B and B2C clients; ▪ Improvement of company's e-shops, supervision of social networks;▪ New products development for the market, from idea to the final result; ▪ Creation of promotional campaigns, research of new sources to promote the brand in the Europe.Pusku pusku is bean bags manufacturing company based in Lithuania. The story of Pusku pusku started in 2008, currently company is producing more than 20 different models (armchairs, puffs, sofas etc.) in various materials. Today Pusku pusku is exporting to European countries and looking for new partners all over the world.
  • Vilniaus Kolegija/University Of Applied Sciences
    Lecturer
    Vilniaus Kolegija/University Of Applied Sciences Feb 2020 - Apr 2022
    Vilniaus, Lithuania
    Course: Innovation and New Product Development▪ Students evaluated my performance by 9,9 (of 10) and ranked me as a TOP 3 lecturer during their 2 year studies.▪ During my course I have invited guest speakers (7 total) from various industries to share their journey and insights of running innovations and product development challenges.
  • Birstonas Mineral Water
    Export Manager
    Birstonas Mineral Water Jan 2015 - Jun 2015
    Vilnius, Lithuania
    Starting from January till the end of June 2015 I was working at JSC Birštono mineraliniai vandenys as an export manager. It is a part of program "Sparnai" at Enterprise Lithuania.The responsibilities in JSC Birštono mineraliniai vandenys included:▪ Analysis of drinking water competitors in Lithuania, Spain, Germany, the Netherlands markets;▪ Preparation of measures to increase company’s export, supervision of social networks;▪ Cooperation with agents, participation in business meetings in Spain;▪ Preparation for exhibition "Expo Milano 2015" in Italy;▪ Developing of export strategy for the German and Dutch markets for 2015-2016.Birstonas Mineral Water is a modern company that uses both advanced technologies and strict methods of quality control, aiming at making natural mineral water reach the consumer of the same quality as used by our ancestors, when they were drawing it from the source. At present, the Company markets natural mineral water Vytautas, Birutė, and Akvilė.
  • Enterprise Lithuania
    Project Manager
    Enterprise Lithuania Jul 2013 - Jun 2015
    Vilnius, Lithuania
    I was one of 16 participants in young export leaders program - "Sparnai"​. This is the first program in Lithuania, covering government and business partnership for a common goal - to increase the country's competitiveness, developing a high level of export professionals through hands-on experience, in line with today's market demands. It is a project of 2 years aiming at improving exports of Lithuanian goods.The responsibilities at Enterprise Lithuania included:▪ Preparation of export documents for Lithuanian export beginners;▪ Analysis of creative industries and textile sectors, prepared measures to increase export;▪ Meetings with Lithuanian small and medium-sized companies, enterprises consultancy;▪ Searching of potential partners for innovative conference ,,Silicon Valley comes to the Baltics“ and ,,Life Sciences Baltics“.
  • Jsc Baltasis Pyragas
    Export Manager
    Jsc Baltasis Pyragas Jul 2014 - Dec 2014
    Jonava, Lithuania
    From July to the end of December 2014 I was working at JSC Baltasis pyragas as an export manager. It is a part of program "Sparnai"​ at Enterprise Lithuania.The responsibilities in JSC Baltasis pyragas included:▪ Preparation of company’s export audit, analysis of bakery products competitors and pricing level;▪ Preparation of comparative analysis of 7 potential export markets: IL, LV, NO, ES, PL, CA, DK;▪ Preparation of marketing plan for company's export in 2015;▪ Organization of new marketing and sales material for Polish and Spanish markets;▪ Collaboration with Spanish agent, Poland, Belarus and Israel representatives while searching new partners.JSC "Baltasis pyragas" is one of the largest bakeries in Lithuania, which bakes real traditional Lithuanian bread. Companies assortment consists of dark rye bread, white rye-wheat bread, white wheat bread, long loaf, bread bowls for soup. Most of the products are without preservatives and additives.
  • Workshop Of Photonics
    Business Development Manager
    Workshop Of Photonics Jan 2014 - Jun 2014
    Vilnius, Lithuania
    From January to the end of June 2014 I was working at Workshop of Photonics (JSC Altechna R&D) as an business development manager. It is a part of program "Sparnai" at Enterprise Lithuania.The responsibilities at JSC Altechna R&D included:▪ Analysis of company’s services (laser micromachining tasks), market research of German and United Kingdom;▪ Research of the new sources and ways to promote the brand; ▪ Supervision of social networks (Youtube, Youku, LinkedIn, Wikipedia, etc.);▪ Preparation for exhibitions in China, Israel, Lithuania, Germany;▪ Preparation of export and marketing strategy for 2 years (2014-2015). Workshop of Photonics is a brand of company Altechna R&D. Company develops instruments and solutions for laser micromachining tasks: from feasibility studies to customized optical modules and from electronic devices to a laser machines. Services are targeted to industry and to academic customers.
  • Jsc Dizaino Arkliukas
    Web Project Manager
    Jsc Dizaino Arkliukas Sep 2011 - Dec 2012
    Vilnius, Lithuania
    The responsibilities at JSC Dizaino Arkliukas included:▪ Coordination of team work (6-12 designers and programmers);▪ Planning and implementation of web projects (websites, e-shops, other online systems);▪ Management and quality control of websites, testing of content management systems;▪ Relationship with external partners (printing houses, media agencies, etc.);▪ Supervision of social networks (Facebook, Google+, LinkedIn, etc.).
  • Jsc Fabrica
    Consultant
    Jsc Fabrica Feb 2009 - Aug 2011
    Vilnius, Lithuania
    The responsibilities at JSC Fabrica included:▪ Consulting potential customers of Nokia mobile phones (independently or with team);▪ Presentation of the latest products on the market (events, conferences, shopping centers, etc.);▪ Promotion of active sales (B2B and B2C customers), preparation of the reports;▪ Regular training on the latest global technologies (mobile applications, products, software, etc.).

Prakseda Mineikiene Education Details

  • Vilnius Gediminas Technical University
    Vilnius Gediminas Technical University
    Business Management & Marketing
  • Via University College
    Via University College
    International Business Engineering
  • Vilnius Gediminas Technical University
    Vilnius Gediminas Technical University
    Transport Engineering Economics And Management/ Specialization – Transport Logistics

Frequently Asked Questions about Prakseda Mineikiene

What company does Prakseda Mineikiene work for?

Prakseda Mineikiene works for Innosensus

What is Prakseda Mineikiene's role at the current company?

Prakseda Mineikiene's current role is Co-founder of Innosensus | Marketing strategist | Mentor | Lecturer.

What schools did Prakseda Mineikiene attend?

Prakseda Mineikiene attended Vilnius Gediminas Technical University, Via University College, Vilnius Gediminas Technical University.

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