Offbeet Studio the content production arm of the Offbeet Media Group believes strongly in working alongside some of the most respected and celebrated people and professionals in the entertainment industry. We believe in telling compelling stories that will showcase the vibrant culture and diversity of India with a global appeal. The studio aims to collaborate with like-minded established creators and our stories span across regions, languages, and cultures. We believe in telling stories across genres of suspense, thriller, horror, comedy, romance, crime, and drama.

Music Boutique is a 360 creative solutions unit with focus on Music & Entertainment. With the core focus on...Music content creation & curationLive Concerts/Tours, Artists/Talent ManagementMusic Rights, SyndicationMusic Led composition-Audio/VideoSome of the proud work include...The Cannes Award Winning Band 'The 6 Pack Band'The show 'Express Yourself' for MX PlayerMusic Content for OnePlus - OnePlus PlaybackLive Concerts with Vishal Shekhar & Sunil Grover for Pernod RicardMusic Content & Licensing for Flipkart show "Entertainer No. 1"

I along with my team develop content & marketing opportunities using people,movies,music as a medium for digital as well as traditional medium. We assist film makers and advertisiers in conceptualizing and creating customized content for them, specialising in digital content, on air and off air promotions, such as electronic press kits, movie promos, movie art/outdoor publicity, opening titles and more. We also execute corporate events and audio visuals. We’ve completed projects for several movies, such as ‘Do Knot Disturb’, ‘Blue’ and ‘Veer'​, 'Zindagi Na Milegi Dobara'​, 'Don2'​ and 'Agneepath'​, 'Heroine'​ , 'Student Of The Year'​, '2 States'​, 'Singham 2'​. We've produced and directed the promotional video's for the film Ghanchakkar starring Vidya Balan & Emraan Hashmi. In the digital branding & advertising space we've conceptualised, directed and executed digital films for the car launch of 'AUDI A3'​, IDFC, Cadburys, etc.. Corporate film done for Madura Fashion & Lifestyle (a division of the Aditya Birla Group), Mahindra Insurance & a turnkey musical event titled "Mousiqui" held in Bandra at the St. Andrew Auditorium Bandra-Mumbai. • Specialties: Creative generalist, movie & music marketing, film content production, advertising, digital content, television & radio content production, events, corporate events and audio visual and artist relationship.

 ResponsibilitiesOverall responsibility to lead & supervise the above mentioned team to make sure that the content generated is superlative1. Programming & Acquisitions o Strategizing and evolving a dynamic music policy , innovative programming to be able to deliver a clear differentiated product in the current scenario of ‘me-too’ music channels o Skinning & presenting music in innovative ways to create differentiation, increase ratings & potential sales packages o Identifying core audience & sweet spots with a strategic focus to maximize viewership, improving audience flow in order to maximize eyeballs o Licensing all music acquisitions & format based shows for the network 2. Celebrity Content o Generating & executing celebrity based content for MTV o Cracking deals with celebrities to generate differentiating content 3. Label & Artist Relations o Striking deals with celebrities, film producers, film directors, music labels to create innovative promotional & marketing tools for their products, in order to create exclusive on-air content for MTV o Implement & drive the complete gamut of artist/film marketing strategies through customized innovative programming & promotions4.Conceptualizing & Client meetings o Creating programming initiatives that project the strength of MTV as a medium/brand rather than just a vehicle for communication o On air strategy/grid management through research o Part of the core team responsible for creation of new shows & programming initiatives o Strategise with sales & marketing to deliver customised creative content5. Coordination (Production & On Air Promo) o Inter department coordination for shows and promos with production and O.A.P to drive the entire music & celebrity content piece on MTV

Worked as Regional Programming Manager with Times FM, the radio division of the Times of India GroupResponsibilities1.Developing relationships with music labels in order to make key music acquisitions2.Responsible for developing a 42 hour weekly pan India programming3.Coordinating all live radio shows in Mumbai4.Artist relations, organizing artist interviews for the channel5.Conceptualising shows & client meetingsAchievements1.Was involved in making Times FM the number one radio channel2.Was involved in the process of coordinating & implementing the live coverage of the Filmfare & Femina awards on radio3.Successfully launched the Goa radio station in 1996