ACPR Consulting es una agencia integral de relaciones publicas y comunicaciones estratégicas corporativas, 100% bilingüe español e ingles, con base en Cartagena, Colombia. Trabajamos de la mano de grandes, medianas y pequeñas organizaciones, entidades públicos/mixtas, emprendimientos disruptivos, artistas y celebridades, médicos, deportistas, fundaciones, entre otros, con el fin de alcanzar las metas de RRPP y comunicaciones alineadas con las necesidades especificas de cada marca en sus diferentes etapas de desarrollo.

Co-Founder, Creative Director, PR Director Designed and created all departments required to initiate operations in Colombia and structured the organization to export and distribute products in the United States. • Generated 400% in ROI during the first year of operations • Implemented a successful communications plan with a digital focus by launching the first collection through local influencer marketing, media relations, ads, and digital content generation. • Partnered with influential and well-known brands such as Hyatt Regency hotels to promote the brand through social media.

Distinguished graduateConcentration: Public Relations ManagementRelevant Coursework: Public Relations Consulting, Integrated Marketing, and Crisis Communication

• Assisted the marketing and communications department with the opening of Pandora’s first store in Colombia’s number one tourist destination. • Increased traffic in the brand’s social media platforms by 30% through posts on personal social media accounts with a reach of +20,000 followers.• Generated 20% more in-store traffic through pop-up events. - Managed in store brand activation events with social media influencers.• Achieved 15% more earned media coverage in national TV, print media, and digital news sites by organizing more than 10 interviews to promote the brand in which I worked both as spokeswoman and media relations coordinator. Tactical Communications work includes:1. Media Pitches2. Press releases3. Media lists4. Influencer list and selection

• Designed and implemented a marketing communications plan to promote macro construction projects through offline activation strategies, ads, events, and digital tactics.• Served the sales department as a sales representative and generated $300,000 U.S. in sales in two months. • Increased social media traffic by 100%.- Designed, managed, and supervised project activation events.

• Identified social needs, designed, implemented, and evaluated communication plans for social development programs.• Designed, edited, and distribute written communications between private, public, nonprofit, and academic organizations. • Coordinated interviews and assisted as a spokeswoman in more than 40 occasions on TV, radio, magazine, newspaper, and live social media news platforms. • Designed offline and online communications strategies for the promotion of social development programs.- Supervised project launching eventsVolunteer of Special Programs to the First Lady’s Office March 2014 - November 2014   • Act as a spokeswoman in the national media, national and international events for social development and cultural programs in more than 10 news platforms. E.g. “Chispitas de Vida”, micronutrients to eliminate malnutrition in collaboration of the World Food Program of the United Nations.

• Analyzed market trends and supported the creation of new marketing strategies to increase national sales in different distribution channels. • Managed sales quota and client incentives. • Managed a team of five people for key accounts.- Assisted and coordinated high-end events sponsored by SKP.