Founded in March 2018, Operating a Media and Advertising Consultancy firm from India, AntalikaConsultancy, as a consultant to OOH and Ad Film making for media agencies in UAE, Africa and India.

Develop strategic plan to advance the company's mission and objectives and to promoterevenue, profitability and growth as an organization. Oversee company operations andensure production efficiency, quality, service and cost effective management of resources.Plan, develop and implement strategies for generating resources and or revenues of thecompany. Identify acquisitions and merger opportunities and direct implementationactivities.Approve company operational procedures, policies and standards. Review activity reportsand financial statements to determine progress and status in attaining objectives and reviseobjectives and plans in accordance with current conditions. Evaluate performance ofexecutives for compliance with established policies and objectives of the company andcontributions in attaining objectives.Promote the company through written articles and personal appearances at conferences,magazines or tv/radio.Represent the company at legislative sessions, committee meetings and formalfunctions/events. Promote the company to local, regional or international constituents.Present company report at Board meetings. Direct company planning and policy makingcommittees. Oversee company operations to evaluate operating and financial performance.

Worked as a General Manager for Bright Advertising, one of the pioneers in OOH in Mumbai.Bright Advertising owned a major share in Mumbai hoardings. However in April 2003 wejoined hands with various other OOH mediaCompanies, procured their media and sold under our company banner, making BrightAdvertising a major OOH supplier to Corporate, FMCG, Film Industry, Television industryand Barter companies.1. Led a team of 3 Sr. Sales managers and 6 Sales executives focusing on increasing salesrevenues thru procuring maximum media for the company. Introduced in-movie branding,associated with Film Production houses to arrange Premiere shows and Award Shows.2. Supplier relationships: Build supplier portfolio with reputable third party industry relatedvendors. Agree payment schedules and quality procedures. Build supplier profile and selectpreferred supplier policy. Negotiate best rates and terms that will optimize profitabilitywithout sacrificing quality. 3. Locate and acquire new media assets: Search for best strategic outdoor media locations.Refer locations to CEO for sanity check. Prepare viewing statistics and location maps.Negotiate best acquisition prices at the market rates and agree payment terms to facilitateoptimal sales margins. Develop asset acquisition strategy for the oncoming year build uponmarket trend and industry intelligence.4. Team building: Management and direction of procurement and production areas, buildinformation exchange mechanism between procurement and sales. Motivate teams foroptimal performance and discipline. Develop self-improvement and learning modules for key staff. Set individual performance targets that are SMART. Specific, Measurable, Achievable,Realistic & Timely.5. Internal Interaction: Build close partnerships and processes between sales andprocurement teams. Ensure the smooth flow of information between sales procurement andfinance. Lead meetings with the sales, procurement and finance teams.

My tenure at then Anubhav Group of Companies, a Chennai based organization, was a verygood learning experience into sales. I joined Anubhav Group as a Jr. Sales Executivereporting to the Sales Manager. I sold investment schemes to individuals and Families.Later, due to my consistent sales performance was promoted to Sr. Sales Executive in theyear 1998. I was trained to sell Resort Schemes and Farm Lands to individuals andcorporate. In the year 2000 i was promoted to Sales Manager directly reporting to RegionalManager and a team of 3 Sr. Sales Executives and 9 Jr. Sales executives reporting me.